2019 MIDO Focuses On Continuity

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Once again sold-out, MIDO doubles down on its commitment to offer exhibitors and visitors more and more tools to analyze the industry, its performance and markets

Exhibit space sold out for months, record numbers of m2 sold and participating businesses (1316), expansion of pavilion 6 and the Lab Academy – areas with an innovative business format that are making their debut at a trade show – visitor preregistrations on the rise, and a new App. These are the latest developments from the leading global eyewear show, set to take place February 23-25 at Fiera Milano Rho. This year, the focus is on continuity, to reinforce the achievements of recent years that saw record numbers in terms of visitors and exhibitors.

In the last few editions, MIDO has proven its ability to keep the focus on business while at the same time offering opportunities to broaden insights. This year it has partnered with global trend forecaster, WGSN, for an eye-opening presentation of developments in styles and lifestyles to give eyewear insiders relevant tools to make smarter decisions. MIDO also keeps topics of industry interest, like the key issue of raising awareness around preventive eyecare, top of mind with a meeting featuring international trade professionals.

MIDO’s digital presence gets an upgrade this year with a new APP with enhanced graphics and contents. Users will be able to access their entrance pass, consult the entire catalog (where they can read exhibitor profiles), send email and visit their websites. The App also makes it possible to follow MIDO events, like the presentation ceremony of the coveted BeStore Awards. Not to mention single-tap access to one’s own social channels for quick sharing of posts and tweets. The App is available on Google Play and the Apple Store.

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