We have all seen the infographics, which shows the value of eyewear-vision. For the last 35 years (how long I have been in the optical industry, we talked about many pennies a day…. Where did this all come from? Here is a 1952 Ad which speaks to the Value For Your Precious Eyes, which Demands These 4 Professional Skills… Eyecare for only 3 cents day.
What is so interesting, nothing has changed in over 65 years and you would think that if eyecare professionals continued on this message, would things be any different?
We pulled together some ‘current’ marketing on How much your Vision Is Worth.