12 Reasons For Eyecare Professionals To Stock Nutraceuticals


When I read the latest consumer dietary supplement trends, that said dietary supplements are on the rise- What a great opportunity for eyecare professionals, especially in the arena of natural health (consumer trend)

Eye Bogglers

  • Americans now spend $23 billion a year on supplements
  • Americans spent over $36 billion annually on fortified foods, such as vitamin-fortified cereals and juices with calcium added.
  • 52 % of Americans use dietary supplements, mostly vitamins and minerals.
  • Boomers,” the 37 – to 55 -year-old crowd, obsess over aging and health issues . Anything that will buy them better health of their joints and bones, brain, heart, eyes; give immune support, menopausal support, or help them control their weight is worth a shot…and worth a dollar from their pocket (source)
  • Adults who work out are 22% to 66% much more possible to require nutritional vitamins than the normal.

12 Reasons Why To Offer Dietary Supplements in Your Office

  1. Great add on sale
  2. Important for eye health and quality of life.
  3. Convenient for your patients and potential patients
  4. Reorder business, keeps patient coming back
  5. Non- managed care business unless insurance covers it.
  6. Great ‘cafeteria plan’ product
  7. Great gift item
  8. Impulse buy
  9. Customer service, and you can ‘Rx’ it
  10. Small investment
  11. Doesn’t take up a lot of space
  12. Your patients are already buying, why not give them the option to buy from you from a supplier you trust.
  13. Strong consumer trend, they want it or even need it.
  14. Statistics indicate a wide range of 10% to 15 % of U.S. adults or up to 80 million Americans suffer from dry eye,

Where to Get

Biostyntrx- ZoOMega 3 Fish Oil, Avantrix (Weight Loss), Macula Complete (retina and body support), Oculair (multiple full spectrum). Zeaxanthin, EpiCor (Hight Metabolite Immunogens, BioTears (Tear Film Formation. ‘Biosyntrx formulations are designed to address the micronutrient needs of the dry eye, cataract, macula degeneration, glaucoma and diabetic retinopathy patient. Nutrients, which have been proven to be good for the eyes, have also been proven good for the entire body’




Theralife; Dry Eye Syndrome, Autoimmune dry eye, dry macular degeneration, products for muscle ache, joint pain and stress. Includes Sjorgrens Disease, Rheumatoid arthritis, Raynauds, Fibromyalgia, Lupus, Crohns and Graves Disease. TheraLife Eye Enhanced, TheraLife Eye Autoimmune Formula, TheraLife Macula Eye, TheraLife Fatique, TheraLife Neck, TheraLife Wrist, TheraLife Back and Leg


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  1. ECPs should recommend or dispense ocular nutritional supplements to their AMD or at-risk AMD patients. However, before jumping into “adding sales”, even for those who are already buying, it is the ophthalmologist’s and optometrist’s responsibility to identify those patients who are candidates. It would be a disservice to sell a life-long regimen of eye vitamins to patients who are not at risk for macular disease.

    Heterochromatic Flicker Photometer, Preferential Hyperacuity Perimetry, and Optical Coherence Tomography are some of the most useful diagnostic tools as is the identification of serious risk factors like age, smoking, obesity, hypertension and family history.

    Patrick Dundas

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