100% Optical To Be Biggest, Boldest, and Brightest In 2019


The UK’s largest optical event, 100% Optical, is promising its 9,000 visitors their greatest optical journey yet at its biggest, boldest and brightest 2019 show.

With 200 plus international exhibitors all under one roof, over 500 brands and 100 plus CET points up for grabs, it’s a date not to be missed in the optical calendar.

Taking place 12-14 January at ExCel London it offers an opportunity for the whole practice to come en masse to learn and grow together as a team.

Event director Nathan Garnett said; “We pride ourselves in developing an environment where the optical industry can come together to gather information, follow eyewear trends and discover the latest equipment and services.”

Querido & Davidson Opticians came to 100% Optical 2018 as a team. Sophie Jakes from the practice said; “We all went for a team building day. We worked together as a practice to make decisions. We found hidden gems on both the clinical and fashion side.”

Nathan Garnett said; “This new initiative will highlight and celebrate the massive variety of eyewear available to customers on the high street. It will help drive footfall into your practice to try on frames and to explore buying frames to accessorize different outfits and seasons. Let’s banish the idea of a self-limiting ‘spare pair’ of specs only from now on.”

This year, 100% Optical, is proud to support SeeAbility, who provide specialist support, accommodation and eye care help for people with learning disabilities, autism and sight loss. It will be running the famous ‘Rockaoke’ event, to raise money.

Prototypes of shortlisted entries from the 100% Optical eyewear ‘2020 Vison in Motion’ design competition in partnership with the Royal College of Art will be on show in the entrance to the Eyewear Hall. The competition winner will be judged and announced on Sunday at 12:45 on the main stage.

To top it all off, the show offers plenty of networking opportunities with happy hours by De Rigo, Birmingham Optical and Continental Eyewear, plus the central bar Saturday night party sponsored by William Morris.

For more information and free registrations visit www.100percentoptical.com and follow us on social media @100optical #100optical




Kala Mid Page