Eye News

Wiley X Appoints Ray T. Hill As Vice President Of Retail...

Wiley X®, the leader and innovator in premium protective eyewear, is proud to announce Ray T. Hill IV as its Vice President of Retail...

Eyewear

Single Wire Eyewear

We like to “nerd” out to new finds in optical. We get very excited to hear about new ways people innovate in the optical...

Winner of Safilo X Parson Fashion Design Competition Announced

Safilo Group and The New School’s Parsons School of Design announced the winner of the second installment of the Safilo x Parsons Design Thesis...

Business

Podast

Optical Business News Podcast – Pull Optics

This week Daniel and Nikki discuss the proper formatting of optical logos for use in any medium and Daniel speaks with Christain Jones of...

Advertising

Fix Your Frickin’ Logo!

Sorry to yell. Please fix your frickin' logo? I love good logos. Growing up in the marketing world, it’s part of everything we do. A...

Push v Pull

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DITA Eyewear Partners With Kirby Chambliss

A definition you can't own, you can only achieve. And DITA has achieved over 20 years. Since 1995, DITA has found inspiration in the international...

Announcing the Inaugural Winner of the ICO-Allergan Advanced Research Fellowship

The International Council of Ophthalmology (ICO) and Allergan are pleased to announce that Dr. Emilio de Almeida Torres Netto, Brazil, has been selected as...

Eyedrops for Glaucoma

Q BioMed Inc. Provides Important Update on Mannin Research Tie2 Technology Platform Development Q BioMed Inc. (OTCQB: QBIO), a commercial stage biotechnology acceleration development company,...

Fix Your Frickin’ Logo!

Sorry to yell. Please fix your frickin' logo? I love good logos. Growing up in the marketing world, it’s part of everything we do. A...

Retail Strategies

Kill The Coupon

We have been clipping coupons in America since 1887. That's when Asa Candler had this new idea to boost sales by giving away a...

I Can Name That Tune In One Lawsuit

Over the years I have seen a variety of optical shop owners and managers ask each other what music they play in the stores....

Is The Better Business Bureau Still Relevant For ECP’s?

I’ve had plenty of customers ask whether they should become a member of the Better Business Bureau over the years. There was a time...

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