Eye News

Healthy Vision = Healthy Mind

There is very little sadder than watching a parent, grandparent or loved one suffer from an age-related cognitive disease. A recent study published in...

Eyewear

Marcolin Renews Agreement With Tod’s

Marcolin Group has confirmed the early renewal of its licensing agreement to design, manufacture and distribute worldwide, Tod’s eyeglasses and sunglasses. The licensing agreement first...

Single Wire Eyewear

We like to “nerd” out to new finds in optical. We get very excited to hear about new ways people innovate in the optical...

Business

Podast

Optical Business News Podcast – Tarrence Lackran – Vision Expo

In this week’s show, Daniel speaks with Tarrence Lackran, Director of Industry Relations at Vision Expo. We also are giving you a chance to win 3 FREE...

Advertising

Fix Your Frickin’ Logo!

Sorry to yell. Please fix your frickin' logo? I love good logos. Growing up in the marketing world, it’s part of everything we do. A...

Push v Pull

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Healthy Vision = Healthy Mind

There is very little sadder than watching a parent, grandparent or loved one suffer from an age-related cognitive disease. A recent study published in...

Vision Expo East Revisited

The summer sun is high in the sky bringing 90+ degree temperatures from coast to coast. It seems a lifetime ago we were all...

Shark Week Fun

Did you know that Shark Eyes use a lens that is 7x more powerful than a human? They can make out a light that...

What Are Your Keywords?

Recently in one of the Facebook optical forums, someone brought up a search they did for the term gorgeous glasses. What they found were...

Retail Strategies

Kill The Coupon

We have been clipping coupons in America since 1887. That's when Asa Candler had this new idea to boost sales by giving away a...

I Can Name That Tune In One Lawsuit

Over the years I have seen a variety of optical shop owners and managers ask each other what music they play in the stores....

Is The Better Business Bureau Still Relevant For ECP’s?

I’ve had plenty of customers ask whether they should become a member of the Better Business Bureau over the years. There was a time...
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