Eye News

Zowee Wow Takes Over Roger Eye Design In Canada

Zowee Wow Distinctive Eyewear is now the new distributor for the boutique eyewear collection Roger Eye Design in Canada. “The people at Zowee Wow are...

Eyewear

What To Wear Back to School

As the summer comes to an end and back to school shopping is in full swing! Your child will have everything they need to...

Cool Back To School

It's that time again, folks. A new school year is just around the corner, and aisles in every store are lined from top to...

Business

Podast

The Optical Business News Podcast – Think About Your Eyes

Daniel speaks with Dr. Steven Loomis about the Think About Your Eyes Program.     To learn more about the Think About Your Eyes Program, click here.

Advertising

Fix Your Frickin’ Logo!

Sorry to yell. Please fix your frickin' logo? I love good logos. Growing up in the marketing world, it’s part of everything we do. A...

Push v Pull

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Securing Your Digital Practice

Like it or not, we live in a connected world. Half of us check the email on our mobile phones before we even get...

The Optical Business News Podcast – Think About Your Eyes

Daniel speaks with Dr. Steven Loomis about the Think About Your Eyes Program.     To learn more about the Think About Your Eyes Program, click here.

Congrats to Laura Meister – Winner Of 3 Free Nights

Congrats to Laura Meister, winner of The Optical Vision Site's Vision Expo West contest for three free nights in Las Vegas! Here's why she is excited...

The Vision Council Announces 2019 Executive Summit Lineup

The Vision Council announced today that registration is now open for its 2019 Executive Summit, to be held Jan. 30-Feb. 1, 2019, at the...

Retail Strategies

Email For Success

It is an accepted maxim that it costs six to seven times more to acquire a new customer than retain an existing customer. It...

Kill The Coupon

We have been clipping coupons in America since 1887. That's when Asa Candler had this new idea to boost sales by giving away a...

I Can Name That Tune In One Lawsuit

Over the years I have seen a variety of optical shop owners and managers ask each other what music they play in the stores....
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