Eye News

SportRx Hosts 1st Annual REXY Awards During Vision Expo West

SportRx is proud to announce the 1st annual SportRx Awards, also known as, The REXYS. The sports optical industry’s first-of-its-kind awards ceremony will showcase...

Eyewear

L’Unique Optique Announces Addition of XIT Eyewear

L’Unique Optique, the award-winning independent house of unique eyewear collections based in Great Barrington, is proud to announce it’s exclusive distribution agreement for the...

Minimalist Beauty From Orgreen

Australia’s Superbank is a man-made beach that has been described by many as producing the best barreling waves in the world. Superbank from Orgreen is a...

Snap Introduces New Spectacles

Ahlem For Leon Bridges

Business

Podast

The Optical Business News Podcast – Vision Expo West 2018 Edition

Daniel and Nikki discuss how to prepare for and how to make the most of a Vision Expo. This is an edited version of...

Advertising

Etnia Barcelona Launches #BeAArtist Campaign Inspired By Gustav Klimt

Etnia Barcelona flaunts its DNA to the world by way of its global brand campaign, #BeAnartist – inspired by the art world. The campaign...

Push v Pull

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The Optical Business News Podcast – Vision Expo West 2018 Edition

Daniel and Nikki discuss how to prepare for and how to make the most of a Vision Expo. This is an edited version of...

Color Vision Makes Birds Of Prey Successful Hunters

In many cases it is the color of the prey that helps predatory birds to detect, pursue and capture them. In a new study,...

IOT Launches New Corporate Look And Feel

IOT is dedicated to innovation in optical technology. As a result, the company is in a constant state of growth and evolution. IOT’s change...

Retail Strategies

Eye See Art

Smart Eye Care Center has been a "Best Eye Care" practice for a number of years in Maine, with three stores in Augusta, Bangor,...

Email For Success

It is an accepted maxim that it costs six to seven times more to acquire a new customer than retain an existing customer. It...

Kill The Coupon

We have been clipping coupons in America since 1887. That's when Asa Candler had this new idea to boost sales by giving away a...
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