Why do Eyecare that there are only 19 eyewear shopping days left in 2011? Because that means there are only 19 days left for your optical patients to use up their FSA (Flexible Spending Account) money! We recently ran a competition sponsored by A&A Optical Black Velvet, a new eyewear collection from Quiksilver and Roxy asking you, our … [Read more...]
One of the best scenes in a Bridget Jones movie was at the end when Bridget Jones and Mark Darcy were wearing their UGLY Christmas sweaters. Did you know there is actually a Ugly Christmas Sweater website? Actually it is a company called Ugly Christmas Sweaters Party. who buys and resells Ugly Christmas Sweaters and other paraphernalia, posts … [Read more...]
When I saw the latest Karen Walker eyewear campaign, I thought how great is this. So simple, so easy and so affordable. Using brooms and mops to display the eyewear, interesting, it's fun, eye-catching and re-usable … [Read more...]
This window from Spectacle a Canadian optical retailer is full of balloons and pictures of everyday people wearing eyewear. It is colorful, attractive, eye-catching and will bring in people. Spectacle also has a great blog, Spectacle Loves You. … [Read more...]
'AA Insurance has revealed the personal items we lose most often. According to claims data between June 2010 and May 2011, eyewear (spectacles and sunglasses) accounted for 30 percent of accidental loss claims, followed by jewellery, hearing aids and mobile phones. AA Insurance estimates that accidental loss of personal items costs the New … [Read more...]
The Vision Council's Board of Directors has decided to support the Think About Your Eyes campaign with a $2 million annual commitment for a period of two years and up to $4 million dollars for a national launch. The Think About Your Eyes campaign has resulted in +6% more eye exams in the campaign markets over the last year. This is a significant … [Read more...]
It's Stocking Stuffer time, what better gift to friends, collegues, teachers, aunts than some cool stocking stuffers, that promote your business as well as offer some valuable eyecare and eye health advantages. New from Nanofilm's Winter Collection of Ultra Clarity™ lens care products. The Winter Collection features colorful graphics from … [Read more...]
Best Image Eyewear had an easy eyewear display idea for Retro Frames. Newspapers, old or antique items, cigar boxes and yellowed books are visually appealing and can showcase vintage eyewear for maximum attention. … [Read more...]
Going into 2012 and getting your marketing calendar ready, re-evaluating your systems, don't forget to implement a Referral system for staff and patients. A timely post on the Visionweb blog: It seems like since the dawn of marketing that referral programs have been around. After all, we know that a friend's recommendation is the strongest … [Read more...]
Entering into the cold season, what do people do? Go South, to Mexico, to Hawaii, anywhere it is warm. What do they do when they get there? Go Swimming. What do they need? Dive Masks and Swim goggles, with or without a prescription. Why not do an eyeSwim party featuring prescription dive masks and goggles? To decorate and have a little fun, … [Read more...]
Going into heavy gift season, (December) back to back with Valentines Day (Feb) Gift cards can add additional sales to your bottom line. We think you should offer Gift Cards all year round and be predominately displayed, but barring that, don't forget Gift Cards for the Holiday Season (Black Friday, Cyber Monday), It takes anywhere from 2-3 weeks … [Read more...]
Talk about paradigms shifts, At the Business of Eyecare seminar sponsored by The Hoya Vision Care and produced by Cleinman Performance Partners, the opening salvo by Al Cleinman challenged eyecare professionals to re-think what business are you in? Think about it? If you go on Linked In and look at the categories people list themselves, some … [Read more...]
One of the top and oldest toys in the world is Legos. (Wikipedia) The Lego Group began in the carpentry workshop of Ole Kirk Christiansen, in Billund, Denmark. In 1916, Christiansen purchased a woodworking shop in Billund which had been in business since 1895[1]. The shop mostly helped construct houses and furniture, and had a small staff … [Read more...]
Black Friday is November 25 and right after that Cyber Monday is November 28th. These are two of the biggest shopping and store traffic days of the year and you can take advantage of both of these events to grow your eye care business. Eye Bogglers PayPal- online payments made with PayPal increased 27% over Black Friday 2009 Payments on … [Read more...]
Thanks to The Vision Council for supplying so much statistical information. We are sharing some of the good news with you as the data shows the Contact Lens market rebounding, especially for the independent optical retailer. These are some highlights from the recent Statistics Committee Contact Lens Presentation by Steve Kodey for the twelve months … [Read more...]
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