Do you focus on getting and tracking appointments? Having a full appointment book should guarantee a measure of success and profitability in an office. It also helps determine your break even point, i.e. having 50 appointments a month to pays the bills. The crucial question- is appointment setting shared with all staff? If is isn't you might … [Read more...]
The easiest way to deal with optical managed care is to think, the eyecare customer wants only what is in their plan. The hardest- change your thinking and perception to assume the customer wants the best. Instead of thinking it's a hassle, change the thinking to this is a great opportunity. The basic difference between optimists and pessimists … [Read more...]
Last weekend at OptoWest, I ran into an OD, who is finally after 20 years, remodeling his office. Yet, I know other offices that make it a point to remodel or update their offices every 5-7 years. Why, because they know an out-dated office may lead to the perception of an out-dated doctor. Updating doesn't have to cost a lot of money- sometimes … [Read more...]
Thank You Optylux Group for giving us this wonderful optical Lifestyle Dispensing Form Name: _______________________________________________________ Date:____ _____________________ Email: _______________________ Profession/Occupation: ___________________________________________________________________________ Nature of … [Read more...]
Are You Booked all day with eye exams or vision appointments? Do you and your staff focus on getting vision appointments? Having appointments means you have patients coming in the door, very important for profitability. Potential Income: (Example) Working 5 days a week and a total of 8 Vision Appointments/day = 40 Charge $100 an … [Read more...]
'Instead of one customer spending $500. we're finding that they're spending $100, so we just have to find at least five times as many people." Sophia Coloma of Whitley Kros So how do you continually find new Patients? Try having an Optical Event that helps to educate patients, network with local business and provide some excitement in your … [Read more...]
I am recently back from a trip with some friends and they just happened to buy prescription eyewear the previous week and I thought it would be an opportunity to interview them so that I could blog about the good and the bad from a lay person's point of view. Overall it was a good eyewear shopping experience and I think all her answers are helpful … [Read more...]
You have a booked day- and for whatever reason, patients don't show up. You and your staff's time is valuable, so what do you do? Everyday nationwide tens of thousands of optical patients fail to show up for their appointments or broken. Practice losses for each missed appointment can significantly add up. If you think about it- 5 no- shows … [Read more...]
We at OVS are constantly trying to think of new ways to get patients and potential patients in your doors. The other night a bulb went off again! We have a mutual friend who went to her beauty salon for a 'Special Curly Hair' night. This 2 hour event cost her $20.00 to attend but she received a free wash and style and a coupon for $20.00 off … [Read more...]
After hearing from optical retailers and optical suppliers how much the Internet has effected their business, I thought I would do an article on what motivates the consumer to purchase on line. Should you be offering this services as well? After reviewing many optical websites- very few offer this service. You can set an appointment, find out … [Read more...]
Good News for Retailers- Competing in this market- Consumers are still buying! By Mike Duff "Just how consumers will respond to the economic downturn is a question retailers and their suppliers are beginning to understand, and evidence continues to accumulate that shoppers will spend money on the purchases that provide comfort and some … [Read more...]
Recently I was speaking with an optometrist, who for the first time mentioned the Internet was becoming competition. Lucky for him, it just started to hit him, wherein 10 years ago, I remember losing our first customer (optical retailer) because our products were on Ebay. Eye Bogglers 14,079 Eyeglass items were listed on Ebay- 68,247 … [Read more...]
We received this email from an office about Private Pay and Discounts. It's a good question, and thought I would post some published and on the internet responses to the same questions. From the sound of it, it is perfectly OK to discount private pay patients, and many large healthcare organizations are doing so. See the below comments and … [Read more...]
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