We recently received this email from a new eye doctor: We applaud her for asking this important question as a budding entrepreneur. 'I recently opened my private practice and I having a tough time setting production goals for myself and team members. Do you have any suggestions on how to go about this?' Setting up goals is important for any … [Read more...]
One of the things I like about Dan Feldman of dba Designs and Visionaries Group is his ability to see beyond, as in opportunities. He posted this in Facebook and what a great example to use when explaining 'Why Glasses Are So Expensive. My apology to whomever did this, we would love to give credit and link, but couldn't find it. What do you … [Read more...]
An optometrist was very eager to give me his opinion on “selling”. His attitude was that “selling” cheapens and degrades the profession of optometry. Optometrists and their staffs should not be salespeople. Optometrists should be the best doctors they can be and their staffs should be a reflection of that. Agreed! 100%!! Optometrists … [Read more...]
We have blogged about different types of Eyecare websites, ones that sell Products, ones that are SEO Friendly and Eyecare Blogs. One type of website we have not blogged about is what we would call the 'Pretty Artistic Website.' Unique Optique in Frederick, Maryland is one of those sites. The website was designed by Erin Higgins sister of Maria … [Read more...]
Hopefully during Flex benefit time and the end of the year sales Eye Care Professionals got rid of a lot of excess inventory. Even if you didn't this is a great time to what I call RED DOTTING. RED Dotting is the old fashioned way of placing RED DOTS on any inventory you want to GO AWAY. That includes products stuck in drawers, products you can't … [Read more...]
A big topic of conversation is Do you give eyewear refunds? Eye did not know, that in New York, you have to post a refund policy. (see below comment) Pulling together some of the comments on Optiboard and a few other forums, just thought I would let you know what others are doing Funny thing you bring this up today! Monday morning 2 state … [Read more...]
I gotta tell you, who ever heard of such a thing, but there it is in Record Setter! Googly Eye World Records. I love this kind of stuff as do most people. Who doesn't read about the most hot dogs can you eat in a minute. Most Goggly Eyes Attached to Body Reverend Matthew Wayne Nunnery glued 100 googly eyes to his body. Most Googly … [Read more...]
We just got over some major holidays, but Valentines Day is just around the corner and since this is a huge gift day and a big opportunity for eyecare professionals, it is time to start preparing for this major event, since it is estimated that over 50% of people celebrate Valentines Day, which means 50% of your patients are buying gifts for … [Read more...]
We are advocates of tracking and benchmarking. Getting up on to speed on your numbers will help you compete in 2012 and increase profitability. The advantage of tracking numbers and benchmarking are numerous, as the adage says ' What You Measure Improves'. The EDGE, a leading business management program for Eye Care retailers is offering … [Read more...]
Why do Eyecare that there are only 19 eyewear shopping days left in 2011? Because that means there are only 19 days left for your optical patients to use up their FSA (Flexible Spending Account) money! We recently ran a competition sponsored by A&A Optical Black Velvet, a new eyewear collection from Quiksilver and Roxy asking you, our … [Read more...]
One of the best scenes in a Bridget Jones movie was at the end when Bridget Jones and Mark Darcy were wearing their UGLY Christmas sweaters. Did you know there is actually a Ugly Christmas Sweater website? Actually it is a company called Ugly Christmas Sweaters Party. who buys and resells Ugly Christmas Sweaters and other paraphernalia, posts … [Read more...]
When I saw the latest Karen Walker eyewear campaign, I thought how great is this. So simple, so easy and so affordable. Using brooms and mops to display the eyewear, interesting, it's fun, eye-catching and re-usable … [Read more...]
This window from Spectacle a Canadian optical retailer is full of balloons and pictures of everyday people wearing eyewear. It is colorful, attractive, eye-catching and will bring in people. Spectacle also has a great blog, Spectacle Loves You. … [Read more...]
'AA Insurance has revealed the personal items we lose most often. According to claims data between June 2010 and May 2011, eyewear (spectacles and sunglasses) accounted for 30 percent of accidental loss claims, followed by jewellery, hearing aids and mobile phones. AA Insurance estimates that accidental loss of personal items costs the New … [Read more...]
The Vision Council's Board of Directors has decided to support the Think About Your Eyes campaign with a $2 million annual commitment for a period of two years and up to $4 million dollars for a national launch. The Think About Your Eyes campaign has resulted in +6% more eye exams in the campaign markets over the last year. This is a significant … [Read more...]
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