We are very pleased to welcome Valerie Manso as a guest blogger. We have known and worked with Valerie for a long time. She has been in the optical industry for over 20 years, we knew her first at Sola and later worked with her company Manso Management Resources, Inc. She ran our first OWA POWW workshops, it was fabulous. We really appreciate her … [Read more...]
If you are reading any type of trend or fashion magazines, you are probably hearing the term, color blocking. So what is it? In simplistic terms designers (furniture to eyewear) add two or more 'blocks' of color' to create a visual appeal. Note the colors are not all matchy- matchy, no patterns or prints. Color Blocking in Eyewear. Clunks … [Read more...]
It seems like every optical blog, forum, and Facebook group has something to say about online sales of eyewear. Whether it’s complaining about the discounted pricing online, or the "Big Boy" manufacturers’ ownership of online direct-to-consumer sites, everyone has an opinion about how bad this new medium is for optical product sales in our … [Read more...]
Did you know that the week of April 16- 22nd was Standing Tall Week? As someone who is almost 6 feet tall it is nice to have a whole week devoted to tall people. It got me to thinking why not have a trunk show or an event targeted pacifically for Tall people. According to The Long and Tall of It TALL WOMEN EARN MORE MONEY: In The Tall … [Read more...]
As you know, we believe in tracking as a sound business practice. Rarely do we receive testimonials from people who have installed tracking software. This comes to us via Dr. Bass who installed The Edge into his practice: 'After installation of The EDGE in my practice six months ago, I have been able to pull data in a matter of just a few … [Read more...]
Several years ago we wrote about Doggles, sunglasses for Dogs and believe it or not, there are optical professionals selling Dog Sunglasses in their office. When this story came across our google alerts, we thought we should remind you Summer is coming up and sunglasses for dogs could be a nice little accessory sale. Optician sells sunglasses … [Read more...]
From the VisionWeb Blog: There are a few CPT codes that have been deleted, and it is recommended that they no longer be used. Some deleted codes include: 92070 (Fitting of contact lens for treatment of disease, including supply of lens); 92120 (Tonography with interpretations and report, recording indentation tonometer method or perilimbal … [Read more...]
Use One New Strategy Plus Common Sense Best Practices As more patients buy eyewear online, eyecare business owners notice decreasing revenue per patient and decreasing capture rate. Opticians notice that patients are looking for eye size markings, and patients are requesting a PD measurement along with their written prescription. Opticians … [Read more...]
Medicare normally pays toward the first pair of eyeglasses after cataract surgery. But some patients do not qualify for Medicare because of the patient's age or their spouse is still working under a qualified benefit plan, and billing needs to be made to their medical insurance carrier. Of course, the medical insurance would cover it, … [Read more...]
Are you crazy? Of course it is. It’s just plain evil. It’s awful and horrible. It’s despicable. Seriously, it’s just atrocious and immoral. And, it’s beneath you! It would have to be all those things according to what most of you, as eye care professionals, tell me. When asked, in one of my surveys, to define selling, here … [Read more...]
We had an email come in which asks us this pretty important question on how to get rid of old frames. Frames that have been discontinued, frames that have switched licenses, frames with no reps, companies that are no longer in business. I would hazard a guess that each office has at least 100 eyeglasses that they wish would go away. Nothing is … [Read more...]
Some companies get it just right when it comes to customer appreciation and I think Brighton is one of them. I have been a Brighton handbag fan for a long time for several reasons: I don't like changing purses so need a good all round every day bag that I can use with almost any outfit I like good looks, good quality along with … [Read more...]
There is no reason to be defensive, passive or otherwise when it comes to your practice servicing online eyewear. Online eyewear is here and growing. Your eyecare practice needs to determine how you will take advantage of this opportunity in the market. And yes, it is an opportunity you can benefit from, here are three ways how: First off you … [Read more...]
Our friends at miVision in Australia wrote a great article on Fighting for Patient Loyalty. I thought it was interesting, that 1.) online eyewear, asking for PD's is not just a USA problem. 2.) Offers several ways to deal with the PD issue. Good article and highly recommend reading. 'It’s easy to understand how an independent optometrist … [Read more...]
After reading about the most lost items, eyeglasses from people who travel and coming into travel season, these are all opportunties for eyecare providers. People travel for many reasons, business, pleasure and family obligations. Each type of traveller requires different types of clothing and accessories but all travellers need certain items to … [Read more...]
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