1973 Commercial Foster Grant Moodmaker Sunglasses … [Read more...]
Techno Eyewear- Glasses to Help You Lose Weight
February 21, 2009 by Leave a Comment
I gotta get these- maybe this would solve my chocolate cravings! Scientific research has found blue to be the least appetizing color. This is the basis behind these blue shaded sunglasses. Supposedly, the person who wears these shades sees an ugly hue of blue that brings about a negative view of eating in general. Perhaps the blue tint … [Read more...]
Yoga For Eyes by Paul McCartney
February 15, 2009 by Leave a Comment
Yoga Eye Exercises I saw this and thought what a great opportuniy for the optical professional to offer their patients. Why not offer quick evening classes for staff and patients. It would be a great way to get your patients coming back in the door. Even if you didn't do this, it might help staff productivity by doing a 'quick yoga … [Read more...]
Happy Valentines Day- Seniors
February 14, 2009 by Leave a Comment
We love getting these press releases- because they are great promotional opportunities for you. Today, many senior citizens have had their savings and retirement plans slashed by 50%. Wouldn't it be a great thing for you to call them and tell them about this program- What a great way to develop long term caring patient relations. Eye Care … [Read more...]
Optical Industry Trends- Sustainability Wins-
February 12, 2009 by Leave a Comment
The Tree Hugger in me- is so happy to hear this reports. A.T. Kearney in his latest report announced that Sustainable companies are up by 15% , even in a financial crisis. To read more, please go to Environmental Leader … [Read more...]
Business Strategies for the Optical Retailer
February 11, 2009 by Leave a Comment
I don't read many consumer magazines and only subscribe to one, Real Simple Magazine. I like it because it always has good simple ideas and usually the focus is on making life easier. This relates very well to business as well. In February's issue there is a great article talking about 10 business strategies from author Patrick Lencioni. The … [Read more...]
How to Tell If Your Patient is Lying
February 6, 2009 by Leave a Comment
I found this Body Language video very interesting. In the frantic rush of day to day living, sometimes we forget to read the clues our friends, customers and patients are sending out. Just by reading the body language clues, we can become more customer friendly and customer focused. To make this a part of your everyday patient focus, practice in … [Read more...]
Why Should People Do Optical Business With You?
February 5, 2009 by Leave a Comment
Last week was The Vision Council Executive Summit meeting held in San Diego. We were very fortunate to have a wonderful guest speak, Michael Treacy who has written several books. In this very informative and motivational seminar he spoke about the Discipline of Market Leaders and how to grow at Double Digit consistently, even in times of … [Read more...]
State of the Optical Industry
January 31, 2009 by Leave a Comment
We received a report from Vision Watch, stating the optical industry was down $500 Million in 2008. Vision Watch tracks and looks at the whole optical industry and publishes reports with market trends. "VisionWatchsm is the only large scale continuous consumer measurement exclusively designed for the eyewear and eyecare industry. VisionWatch is … [Read more...]
Teklite- Eco Friendly Lenses From Frames Direct
January 30, 2009 by Leave a Comment
These lenses are from Frames Direct- 'The Teklite production process reclaims more than 90% of the plastic left over from the initial injection molding stage of lens making for secondary uses such as automobile and toy manufacturing.' The appeal: The Eco Friendly Consumer which is over 50% of the marketplace today. The reason why I put this … [Read more...]
Vuzix Wrap Video Sunglasses and the Optical Market
January 29, 2009 by Leave a Comment
What's new- and available Spring 2009 throught vuzix.com Once again, this is something to appeal to the gadget patient! Rochester, NY – January 5th, 2009 – Vuzix Corporation is thrilled to announce a ground-breaking addition to the video eyewear market: … [Read more...]
Discounting Private Pay Optical Patients
January 26, 2009 by Leave a Comment
We received this email from an office about Private Pay and Discounts. It's a good question, and thought I would post some published and on the internet responses to the same questions. From the sound of it, it is perfectly OK to discount private pay patients, and many large healthcare organizations are doing so. See the below comments and … [Read more...]
Solar Paneled Sunwear- Music to Our Eyes
January 25, 2009 by Leave a Comment
Solar Powered Sun Glasses These remind me of old Silhouette Sunglasses from the 80's. Udated version-uou can then plug in your mp3 and phone devices into the glasses to charge them up. The glasses themselves don’t need power to block the sun’s rays … [Read more...]
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