Many years ago I had an appointment at a busy, established eyecare office. As I was showing frames, both buyers were trying on each frame and remarking how it didn't look good on them, and finally one of the buyers said, "I can't buy today, my face is too fat!" True Story ! You may laugh, and say that doesn't ever happen, believe it or not, similar … [Read more...]
One of the big advantages of Pinterest is the ability to find all sorts of cool things and ideas such as what do you and your patients do with multiple pairs sunglasses and eyeglasses. What would be cool, is set aside a little wall and put up some of these DIY eyewear racks to show your patients how multiple pairs of eyeglasses can be a bit of … [Read more...]
We recently wrote about the importance of optical fixtures and asked what you have to say about this subject and your experiences. Dale David, Optical Manager for Jervey Eye Group with four locations responded as he had worked with Fashion Optical Display a few years ago and they are planning on doing some remodeling again. They have also been busy … [Read more...]
As you know, we believe in tracking as a sound business practice. Rarely do we receive testimonials from people who have installed tracking software. This comes to us via Dr. Bass who installed The Edge into his practice: 'After installation of The EDGE in my practice six months ago, I have been able to pull data in a matter of just a few … [Read more...]
By now you have heard of Warby Parket, Tom's Glasses, Solo Eyewear and the 20 other online companies that have a give back business model. You can like in several forums we know, scream, rant and rave or you can join forces with other companies or organizations to offer your own 'Social Good' Program such as Seeing Eye to Eye with Optometry … [Read more...]
It has been awhile since we wrote about eye blogging and the reason I am bringing this up- it seems that people are saying blogging is dead. Just to let you know blogging is not dead, in fact most sites have gone to a blog format and you don't even know about it. Why I am bringing this up now, it just came to my attention through our google … [Read more...]
Optylux is one of our original sponsors and the owner, Helmut Igel is a long time friend. Cathy and he worked together in another lifetime when they were both at Neostyle. We have long admired Helmut’s tenacity, his ability to juggle a beach lifestyle, family and business and always wear a smile. He is smiling more now because his workplace is … [Read more...]
Going back to our Senior Citizen Post today. Senior Citizens are on Facebook, my mother (82 years) is on Facebook, her friends are on Facebook. Are you parents and grandparents on Facebook? … [Read more...]
The big fuss these days are tablets and more specifically the iPad. Did you get one of the New Apple iPad's? We've talked to a number of Eye Care Professionals who say they think they need an app. One of the first questions we ask in return is...."to do what?" Here in Denver, and from what I understand across metropolitan areas around the … [Read more...]
Use One New Strategy Plus Common Sense Best Practices As more patients buy eyewear online, eyecare business owners notice decreasing revenue per patient and decreasing capture rate. Opticians notice that patients are looking for eye size markings, and patients are requesting a PD measurement along with their written prescription. Opticians … [Read more...]
We are often asked why someone should blog. After all, there are close to 165 million blogs by some accounts. What could you possibly add to the cacophony of information out there? The answer is, a lot. Let's start with the fact that no one expects you to be the next Hemingway or Faulkner. No one expects you to be the next David Pogue, Ariana … [Read more...]
We had an email come in which asks us this pretty important question on how to get rid of old frames. Frames that have been discontinued, frames that have switched licenses, frames with no reps, companies that are no longer in business. I would hazard a guess that each office has at least 100 eyeglasses that they wish would go away. Nothing is … [Read more...]
Much has been written about setting up a Facebook page. With over 850 million active members, it's been done just a few times... The subject however keeps coming up. As recently as SECO and again at Vision Expo East we heard from many optical shops and optometrists who have yet to set up a Facebook page, or have yet to set them up correctly that we … [Read more...]
At the Visionaries Group, we often hear from eyecare professional's how they shop their competitors on a regular basis. When we ask what they have learned, we almost always get the same litany of comments. "Their store was dirty...the showcases had fingerprints all over them" "Their product mix was horrific...who the heck is their … [Read more...]
These are some pictures taken by style.com fashion blogger Tommy Ton at the 2012 Fall Fashion Shows. We loved all the color and thought it would be fun to match some colorful eyewear with the pictures. This colorful trend is on its way to mainstream America so be ready to take advantage and have some colorful frames and lens tint suggestions on … [Read more...]
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