If you haven't already merchandised your office for Valentines Day, take some tips from these great displays. The concept on this display is alot of lips- you can purchase kiss stickers that easily come off. Set around Red clothing and accessories. This is a window display from a craft shop. Taking Styrofoam and cutting out hearts … [Read more...]
We recently received this email from a new eye doctor: We applaud her for asking this important question as a budding entrepreneur. 'I recently opened my private practice and I having a tough time setting production goals for myself and team members. Do you have any suggestions on how to go about this?' Setting up goals is important for any … [Read more...]
Hopefully during Flex benefit time and the end of the year sales Eye Care Professionals got rid of a lot of excess inventory. Even if you didn't this is a great time to what I call RED DOTTING. RED Dotting is the old fashioned way of placing RED DOTS on any inventory you want to GO AWAY. That includes products stuck in drawers, products you can't … [Read more...]
It is now 2012, and time to reassess many things in our lives, both personally and professionally. In the optical world, a scary fact still exists, and needs to be addressed: Roughly one half of all optical dispensaries have no inventory or benchmarking tracking systems in place. Think about this for a minute. You invest $20k, $30k, $40k, or … [Read more...]
Today, Sunday, January 15 is the nationwide premiere of "The Iron Lady," in which Meryl Streep portrays former British Prime Minister Margaret Thatcher. She just received the Golden Globe Best Actress Award for this role. But she forgot to take her eyeglasses up on stage with her when she received her award and could not read her notes. I thought I … [Read more...]
A big topic of conversation is Do you give eyewear refunds? Eye did not know, that in New York, you have to post a refund policy. (see below comment) Pulling together some of the comments on Optiboard and a few other forums, just thought I would let you know what others are doing Funny thing you bring this up today! Monday morning 2 state … [Read more...]
I gotta tell you, who ever heard of such a thing, but there it is in Record Setter! Googly Eye World Records. I love this kind of stuff as do most people. Who doesn't read about the most hot dogs can you eat in a minute. Most Goggly Eyes Attached to Body Reverend Matthew Wayne Nunnery glued 100 googly eyes to his body. Most Googly … [Read more...]
We are advocates of tracking and benchmarking. Getting up on to speed on your numbers will help you compete in 2012 and increase profitability. The advantage of tracking numbers and benchmarking are numerous, as the adage says ' What You Measure Improves'. The EDGE, a leading business management program for Eye Care retailers is offering … [Read more...]
Trendwatching every year does a list of important consumer trends.We have taken them, added consumer eyecare trends and opportunities for eyecare providers going forward into 2012 and beyond. #1.) Red Carpet: In 2012, department stores, airlines, hotels, theme parks, museums, if not entire cities and nations around the world will roll out … [Read more...]
Why do Eyecare that there are only 19 eyewear shopping days left in 2011? Because that means there are only 19 days left for your optical patients to use up their FSA (Flexible Spending Account) money! We recently ran a competition sponsored by A&A Optical Black Velvet, a new eyewear collection from Quiksilver and Roxy asking you, our … [Read more...]
I get a little obsessive checking out the eyewear styles and eyewear habits of TV characters. We have discussed Diane Keaton's "Optical Crime" and Brenda's bad eyewear habits from The Closer. It seems that Tommy's character from the NBC drama Harry's Law has the same bad habit of taking his glasses on and off, on and off just like Brenda. This … [Read more...]
It’s getting to be that time of year. You have orders to send out before the holidays, projects to finish before year-end, employees leaving for vacation. And time for using your co-op advertising funds is running out. Eyecare Practices that use co-op typically wait until the 3rd or 4th quarter each year to redeem their funds, so that their … [Read more...]
Going into shopping season, we wanted to make you aware of a new scam: Search on Google for other Gift Cards Scams (23,900,000 results) 'In what may be a new twist on an old scheme, a man and a woman allegedly bought $1,960 in designer eyeglass frames with an invalid VISA debit card by convincing salespeople to treat the transaction as an … [Read more...]
Going into 2012 and getting your marketing calendar ready, re-evaluating your systems, don't forget to implement a Referral system for staff and patients. A timely post on the Visionweb blog: It seems like since the dawn of marketing that referral programs have been around. After all, we know that a friend's recommendation is the strongest … [Read more...]
Flexible Spending Accounts (FSA's) are a good way for consumers to save on taxes but unlike Health Saving Accounts (HSA's) they cannot be rolled over in the next tax year. The most common type of FSA is used to pay for medical expenses not paid for by insurance; this usually means deductibles, co-payments, and coinsurance for the employee's health … [Read more...]
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