Cathy and I always angst at the end of the year on where to place our charitable donation. We wait until the end of the year as we donate 10% of our annual income from this blog and our sister site www.opticalvisionresources.com. Vision Care would seem to be the obvious choice but because there are so many other needs it is makes it hard to … [Read more...]
I am an alumni of Signet Armorlite and so was very pleased and honored to be invited to attend Jan Kubiak's retirement luncheon. Jan made a short but poignant speech! She has been a Signet Armorlite employee for decades. Therefore, she has worked with many different owners and been through many changes which she spoke about. She likened the … [Read more...]
A growing trend among local communities and businesses is the creation of their own currency. Called Community Currency, the movement is a way for businesses and consumers to focus spending on local community economies. The concept is not new and some communities as the Berkshires region of Massachusetts has been a huge success. How it works, … [Read more...]
Congratulations to our Optical Vision Site sponsors honored by the Optical Labs Association (OLA) 2011 Awards of Excellence. These prestigious awards mean that your optical peers have given the winners a major vote of confidence - OLA members determine the final Award winners: DRESS FRAMES: Zyloware Eyewear Corporation for Randy Jackson … [Read more...]
Cathy and I had the opportunity recently to visit Augen Optics. We wanted to learn more about the company, specifically about their new product package EasyForm plus a little more about optics. (We always learn something new when we visit an optical lab!) We had no idea how much the company has grown. No longer just a small family concern but … [Read more...]
Shirley and I attended another round table discussion with Vision West and I have come to the conclusion that most eye care offices don't take advantage of what their eyecare vendors offer. I think that most people forget vendors want to help you be successful, because if you are successful, they will be successful. Fortunately for eyecare … [Read more...]
We first posted about "Bess the Book Bus" program back in 2009 and have been following reports ever since as being avid readers ourselves, Cathy and I love this program. What's not to love about it? “Eyenstein” and Bess the Book Bus Provide Free Eyecare, Eyewear and Books to Children across the country. Most recently seen at East Harlem … [Read more...]
We had a request to do a post on optical products made in America. Before I get into that, I want it to be known, just because it had a label made in the USA, does not mean it was made in the USA. This can be very misleading as consumers want to support local economy and buy Made in USA Products. I did ask The Vision Council if they had any … [Read more...]
Zyloware Eyewear will be the exclusive distributor for PureSuasion Cilea Lash Growth Treatment within the Optical Eyeglass Industry. Cathy and I believe that this a great optical business alliance and new sales category opportunity so a win win for everyone. Our industry needs new categories and this is definitely one that the eyecare professional … [Read more...]
‘ Right now they are hitting us with a tidal wave. Do we stand on the beach or run away screaming or do we go surfing? We plan to surf.’ Michael Mace, Director of Macintosh Mktg. Today strategic alliances enable businesses to gain competitive advantages. Almost all of the medical industry are in the same situation as you. Managed care has … [Read more...]
One of the things we get asked for the most is Merchandising and Design Tips. Thankfully eyewear vendors are stepping up to give eyecare professionals helpful hints on merchandising and design. The latest to help is A&A Optical who is launching a series of Practice Tactics which will incorporate design from 'layout to scent to signage.' Over … [Read more...]
Many years ago, I wandered the aisles of the Galleria at Vision Expo West and came across a colorful and eye-catching eyewear company called Reflections by Traff. Traff Green, a Vancouver -based (office in the US) owner-designer decided back in 2002 to follow his love of women's eyewear design to open up his own company with focus on complementing … [Read more...]
With consumer dietary supplements in the rise I came across the Theralife website which brought up botanical drugs. What is that? According to the FDA: A botanical drug product is intended for use in the diagnosis, cure, mitigation, treatment or prevention of disease in humans. A botanical drug product consists of vegetable materials, which … [Read more...]
I think I am the only one of my friends that has not used Groupon. It is interesting to read comments from Eyecare Professionals as they wonder if Groupon is the way to go. Concerns over profitability and not discounting their services seems to be the top issues. On the other side of the coin I bet most eyecare professionals will be using a new … [Read more...]
Using optical vendor promotions is smart business. Saves money, saves time, gives you something to say and helps to get the word out that you carry their products. There are quite a few promotions out there for eyecare professionals to take advantage of. We have classified them into internal and external promos: Internal Marketing Using a … [Read more...]
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