We have done several articles about Internet Competition. What I find very interesting is the amount of email we have received from online eyeglass sellers wanting to hook up and collaborate with us- why- because they know the power of the Internet. That said, I believe that the online sellers of Eyeglasses and Contacts are and will continue to … [Read more...]
This solar-powered turntable will rotate a small display item such as a pair of Sunglasses or Eyeglasses using nothing but the sun’s energy. Put it in the window or by a window and show off your 'Hot Optical Products"! Don't have windows- take it home, feature trophies, knick-knacks or even a birthday cupcake! … [Read more...]
To Tweet or Not to Tweet That is The Question We have been having many conversations with both optical retailers and vendors on whether they should 'Tweet or not Tweet'. This is one of the best articles I have seen that can help you answer the question. This interesting post on David Berkowitz' Marketing Blog- titled Ten Ways to Decide If Your … [Read more...]
Probably one of the most frustrating and irritating things about running your own business is inventory control. How much do you carry, how do you organize, what to buy, what do the customers want and the most important how to sell and turn merchandise? After years of teaching inventory management the number #1 thing you must remember about your … [Read more...]
We did a post on Face Yoga before, here a professional who shows how this is done again. With as many people doing yoga, why not open your office 2x a week for a 15 minutes to have a Yoga Exercise during lunch or right after work! Yoga works wonders for all muscles including the face. That's the theory behind Face Yoga. Yoga teacher … [Read more...]
Question #2 from one of our Subscribers: How do other owners handle the issue of professional or neighboring business discounts? I've been told that I am too generous with my discounts to neighboring stores by my family and friends and then when i purchase something from their stores I am charged regular price !!! What is the proper … [Read more...]
From Mark Clifton- Color affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion. Research color theory to use in visual merchandising with help from a management teacher in this free video on advertising. … [Read more...]
I was speaking with Dan Sloan over at Fashion Optical at OptoWest. He informed me they were working on their Eco Friendly optical displays! And finally they have just released their new FSC (Forest Stewardship Council) Certified Bamboo Optical Displays. Good for Fashion Optical- They now make it officially to our Green Vendor List! … [Read more...]
Continuing our series of interviews with Optical Leaders we bring you an interview with Ed DeRosa, VP of North America Sales, Marketing and Distribution for Signet Armorlite, Inc. This was a particularly interesting interview for me to do as I worked for the same company several years ago and was a colleague of Ed's. I have always admired his … [Read more...]
Continuing our Interviews with Optical Leaders series we bring you an Interview with Rene Soltis of The Vision Council where she is Director of Training and Education. I first met Rene about fifteen years ago when she came to present to the board of the The Vision Council or VICA as it was back then, We were all mesmerized by her energy and … [Read more...]
Memorial Day Trivia Formerly Known as Decoration Day and first enacted to honor Union Soldiers of the American Civil Way. The original day- was May 30th and designated for the purpose of strewing flowers or decoration on the graves of "fallen comrades' According to Professor David Blight of the Yale University History Department, the first … [Read more...]
We have mentioned in several posts building your 'Brand'. So what exactly does that mean? Brand Recognition is the ability of your customers and patients to immediately recognize you, the specific business you are in from a logo, a motto, slogan, a product or your services. The logo, motto and slogan should stand out on every piece of literature, … [Read more...]
A great article in the Sunday San Diego Union was talking about the creative and fun ways businesses are coming up with in dealing with the recession. I really liked the idea of the Soup-Line Party in which guests were invited to BYOB (bring your own bowl), in which they received a free ladle of soup. (They filled the restaurant) What these … [Read more...]
I'm sure that those who have -12.00 would love to swap eyes- but I'm talking about having a 'Recession Event to Swap Eyeglasses! Last week- I had my 25th annual clothing exchange. We clean out closets, swap clothing and donate the leftovers to a Women's Shelter. My friend Marilyn, came in wearing a pair of glasses I had given her (only worn 2x) - … [Read more...]
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