Do optical consumers really need specific sports lenses as well as other specific lenses? If in doubt depending on your own specific sports activity, ask yourself these questions: If you are a golfer do you wear running shoes when you play golf? If you are a swimmer do you wear ski goggles to swim in? If you are a runner do … [Read more...]
Much has been written about setting up a Facebook page. With over 850 million active members, it's been done just a few times... The subject however keeps coming up. As recently as SECO and again at Vision Expo East we heard from many optical shops and optometrists who have yet to set up a Facebook page, or have yet to set them up correctly that we … [Read more...]
Some companies get it just right when it comes to customer appreciation and I think Brighton is one of them. I have been a Brighton handbag fan for a long time for several reasons: I don't like changing purses so need a good all round every day bag that I can use with almost any outfit I like good looks, good quality along with … [Read more...]
There is no reason to be defensive, passive or otherwise when it comes to your practice servicing online eyewear. Online eyewear is here and growing. Your eyecare practice needs to determine how you will take advantage of this opportunity in the market. And yes, it is an opportunity you can benefit from, here are three ways how: First off you … [Read more...]
At the Visionaries Group, we often hear from eyecare professional's how they shop their competitors on a regular basis. When we ask what they have learned, we almost always get the same litany of comments. "Their store was dirty...the showcases had fingerprints all over them" "Their product mix was horrific...who the heck is their … [Read more...]
These are some pictures taken by style.com fashion blogger Tommy Ton at the 2012 Fall Fashion Shows. We loved all the color and thought it would be fun to match some colorful eyewear with the pictures. This colorful trend is on its way to mainstream America so be ready to take advantage and have some colorful frames and lens tint suggestions on … [Read more...]
St. Patricks Day is right around the corner and millions of Americans will be celebrating, especially if you are in New York. Ha Ha, See how American Celebrates on this pretty incredible St. Pats Day Infographic. Opti-Fun Today is sponsored by NXT - Vision … [Read more...]
The first Friday in March is designated National Sales Person Day National Salesperson's Day was founded by Maura Schreier-Fleming, President of Best@Selling, in March 2000. She is an author, consultant, and speaker for salesperson training. A huge shameless plug for her! We estimate that in the eyecare industry there are way over 20,000 … [Read more...]
A great site Advanced Style serves as a reminder of Senior Style.They did a post Titled Sunglasses Are Better Than A Facelift, with some really Spexy Seniors. I should have named this post The Forgotten Senior Citizens, I think we forget that Senior Citizens are Spexy Too. We made pre-judge the 'senior' citizen who comes in and wants only what … [Read more...]
Like it or not, your Facebook profile is about to change. The Facebook Timeline will be introduced to your personal profile over the next few weeks. It has been optional for the last 3 months. Like every major change at the social media giant, the new timeline layout has a lot of people spooked. Change is always a little difficult because it's … [Read more...]
This might seem like a redundant question but walk into a few optical retailers and ask yourself "How Important are Optical Fixtures to the owner of this location?" Too many times your answer will be "Not important enough!" The lighting is bad, the carpets and chairs are worn, the fixtures are dingy etc. Even one of these create a very bad first … [Read more...]
Down with the Red and up with the Green, One of the biggest holidays in the USA is ST. Patricks Day. What do you need to decorate? Leprechauns, Harps (symbol of Irish Culture) Shamrocks, Pots of gold, celtic crosses, rainbows and lots of green. Signage that says Erin Go Bragh," "Top of the Morning," and "Happy St. Patrick's Day,", We have the … [Read more...]
After reading about the most lost items, eyeglasses from people who travel and coming into travel season, these are all opportunties for eyecare providers. People travel for many reasons, business, pleasure and family obligations. Each type of traveller requires different types of clothing and accessories but all travellers need certain items to … [Read more...]
One of the things we recommend is getting linked on as many resources as possible. If you haven't already been listed or linked the eyeglassguide.com, you should do this. If you think you are listed, double check they have all the information in correctly and your website is listed. EyeGlassGuide.com is a proven online resource that provides … [Read more...]
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