There have been a number of articles published recently stating the newest trend in technology is the end of the blog. The stories talk about how corporate blogging has fallen from close to 50% in 2010, to about 37% last year. Other stories have talked about how only ¼ of Fortune 500 companies blog. These various stories talk about how companies … [Read more...]
As May is UV awareness month we thought it would be good to talk about mirror coatings and as Michael Bellomo of Opticote is the expert on the subject of lens coatings and UV we asked him to be our guest blogger on the topic: Who is wearing mirrors coatings on their sunwear today? by Michael Bellomo It's simple………everyone! Mirrors … [Read more...]
One of my friends on Facebook put up this interesting story about one of her clients being held hostage by their IT person/webmaster. Apparently her client wanted to change webmasters, and hired her to update their website. The client had no log-in information, their webmaster was refusing to give them the information. Her Story- 'What kind of … [Read more...]
It seems like every optical blog, forum, and Facebook group has something to say about online sales of eyewear. Whether it’s complaining about the discounted pricing online, or the "Big Boy" manufacturers’ ownership of online direct-to-consumer sites, everyone has an opinion about how bad this new medium is for optical product sales in our … [Read more...]
I was sad to read about the passing of Vidal Sassoon this week. I admired the man and his work from the age of 13 when I first got my hair cut at the Vidal Sassoon Academy in London. Sassoon's styles became "emblematic of freedom and good health". Many years later, just by coincidence I worked for Vidal Sassoon, Inc. in marketing. Our famous … [Read more...]
We blog about likeonomics and as Eye-Ra says we don't promote ourselves enough, So here it is, all of our sites... We would love it if you liked us, followed us in our various social media endeavors. Websites www.theopticalvisionsite.com- Sales and Marketing eyecare blog- feel free to pass it on to your friends! Subscription is … [Read more...]
One of the big advantages of Pinterest is the ability to find all sorts of cool things and ideas such as what do you and your patients do with multiple pairs sunglasses and eyeglasses. What would be cool, is set aside a little wall and put up some of these DIY eyewear racks to show your patients how multiple pairs of eyeglasses can be a bit of … [Read more...]
How do you know where you are going, if you don’t know where you’ve been? As I get the opportunity to talk to a number of eyecare practices, it amazes me how many have no concept of who, what, when, where, how, or why is going on with their websites. This goes from single store practices to multi-store chains. Do you have good web stats to … [Read more...]
We think we need to know more about sports lenses but have only talked about sports performance sun lenses so far. Do optical consumers need sports specific lenses? Let’s look at some stats: Team Sports: The top three most popular team sports are basketball (26.3 million), baseball (15.0 million), and outdoor soccer (14.2 … [Read more...]
May is Healthy Vision Month (HVM), a national eye health observance established by the National Eye Institute (NEI) in May 2003. NEI is one of the National Institutes of Health (NIH), an agency of the U.S. Department of Health and Human Services . Healthy Vision Month is designed to elevate vision as a health priority for the Nation. Millions of … [Read more...]
National Sunscreen Protection Day is May 27. What a great way to spread the word about the danger of UV and sun on body and eye health by having a Sunshine Sunglass cake party contest in celebration of Sunglasses and UV protection. These pics are from Very fun birthday cake From Coolest Birthday Cakes. , I bet you have patients who like to bake … [Read more...]
We figured it was our turn to write a post about the most talked about social media platform this year: Pinterest. Because VisionWeb doesn’t have a Pinterest, but some of our employees do (yes, the women of course), so we see the positives and negatives in the hype of pinning. Pinterest is basically a virtual pinboard; do you remember those … [Read more...]
We love FREE STuff, especially free stuff that aids eyecare professional in growing their business. Now Eyecare professionals can now visit the Transitions Marketing Wiz – a new, online marketing tool and guide from Transitions Optical, Inc. – to build an interactive marketing plan for their independent practices. Found … [Read more...]
Register Now! OWA Professional Development WEBINAR Workshop Wednesday, May 2 at 12:00 PM Eastern (11 AM Central, 9 AM Pacific) Search (And Ye Shall Be Found): Increasing Website Visibility with SEO & SEM. Part One of a Live, Two-Part Event with Daniel Feldman of dba Design & Communications and The Visionaries Group. He knows the big role … [Read more...]
I was checking my email today and say to myself "Are those my Ellen Tracy eyeglass frames? Yes they are, the exact Ellen Tracy frame by ClearVision Optical that I am currently wearing. One of my favorite eyeglass frames. It is on this display from Fashion Optical Display! Of course I have my computer lenses in this frame (Shamir's Office) so I … [Read more...]
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