If you haven't already merchandised your office for Valentines Day, take some tips from these great displays. The concept on this display is alot of lips- you can purchase kiss stickers that easily come off. Set around Red clothing and accessories. This is a window display from a craft shop. Taking Styrofoam and cutting out hearts … [Read more...]
Have you heard of Pinterest yet? Tag....now you have. What is Pinterest? You could ask the nearest twenty something female, or read on. Some have called the site a female Tumblr. Pinterest is a visual bulletin board social media site. Members create any number of their own boards . The subjects of these boards are as wide and varied as the over 4 … [Read more...]
A while ago, Bob Main wrote a post on Tumblr. I thought I would share some of my favorite Tumblr Sites, that would also be good for the Eye Care Provider. I have only included sites that are posting something at least 2x per week. I have *** a few themes or concepts that would be good for eyecare, using a mixture of quotes and fashion … [Read more...]
We recently received this email from a consumer: "I am unable to find anyone advertising Free-Form optometry services. Has anyone been trained to deliver this new technology? If, so can you recommend a provider near Gardena, California 90249. Please advise, thanks." We have blogged on this subject before: "Optical Lens Technology is Not Reaching … [Read more...]
We have blogged about different types of Eyecare websites, ones that sell Products, ones that are SEO Friendly and Eyecare Blogs. One type of website we have not blogged about is what we would call the 'Pretty Artistic Website.' Unique Optique in Frederick, Maryland is one of those sites. The website was designed by Erin Higgins sister of Maria … [Read more...]
Today, Sunday, January 15 is the nationwide premiere of "The Iron Lady," in which Meryl Streep portrays former British Prime Minister Margaret Thatcher. She just received the Golden Globe Best Actress Award for this role. But she forgot to take her eyeglasses up on stage with her when she received her award and could not read her notes. I thought I … [Read more...]
I gotta tell you, who ever heard of such a thing, but there it is in Record Setter! Googly Eye World Records. I love this kind of stuff as do most people. Who doesn't read about the most hot dogs can you eat in a minute. Most Goggly Eyes Attached to Body Reverend Matthew Wayne Nunnery glued 100 googly eyes to his body. Most Googly … [Read more...]
We just got over some major holidays, but Valentines Day is just around the corner and since this is a huge gift day and a big opportunity for eyecare professionals, it is time to start preparing for this major event, since it is estimated that over 50% of people celebrate Valentines Day, which means 50% of your patients are buying gifts for … [Read more...]
By now, you have heard of Warby Parker, Moral Eyes and other online charitable eyewear companies. Giving Back is a strong consumer trend, with consumers balancing budgets by supporting companies that are actively involved in corporate responsibility. From Giving Site, VOSH, OneSight, Infantee and more, these charities all need your help to … [Read more...]
A growing trend among local communities and businesses is the creation of their own currency. Called Community Currency, the movement is a way for businesses and consumers to focus spending on local community economies. The concept is not new and some communities as the Berkshires region of Massachusetts has been a huge success. How it works, … [Read more...]
We had done a previous post on the importance of link building and how link building help you in search engines. Dan Feldman of DBA Designs sent us this incredible infographic on how to build links. (and gets a link in the process) … [Read more...]
Eye care providers can drill down to their local sources even. Go to the Map Overlay and click your state. Your local 'geo locator' will show up. Keep Clicking, your state and your top cities will show up. For us, because we are national, our top states show, but for the eye care professional, you would want to know what areas to focus on and … [Read more...]
The subject of links comes up quite a bit when we talk to clients. They have heard or read somewhere that having lots of links are a good thing. Well, far be it from me to rain on their parade, but pull out the umbrella.... Are eggs good or bad for you? How about milk? chocolate? red wine? If you answered all in moderation, … [Read more...]
Increasingly more important is the Referral link. That link tells you how you, the eyecare provider got found on search, who is linking to you and how successful your social media campaigns are. One of the things we have worked on this year is to change our referral search this year. Our Referring sites are growing. Totally referring sites … [Read more...]
Recent Comments