Tan Don’t Burn Get Coppertone Lenses!

Coppertone_Sharon Tate 1967

It's summertime and we are pulling out the sunscreen and I got to thinking about UV, optical lenses and sunscreen... got that itch to look up the history of Coppertone sunscreen (which we grew up with) and Coppertone Lenses By Vision-Ease Lens  Coppertone is a huge name and was the first 'consumer sunscreen' product back in 1944.  Did you know … [Read more...]

Who is wearing mirror coatings on their sunwear today?

Match with LA Blue Mirror - Image Courtesy Tommy Ton

As May is UV awareness month we thought it would be good to talk about mirror coatings and as Michael Bellomo of Opticote is the expert on the subject of lens coatings and UV we asked him to be our guest blogger on the topic: Who is wearing mirrors coatings on their sunwear today? by Michael Bellomo It's simple………everyone! Mirrors … [Read more...]

Fast Grind Optical Customer Profile

Fast Grind C'esar

This is an interesting customer profile as it from Venezuela and good example of dealing with economic adversity. Something many independent optical practitioners have been dealing with here in the United States. We are also seeing a lot of changes in the progressive lens market and continuing changes in the  technology and production of lenses, … [Read more...]

Opal Takes Her Eyeglasses Off

Pickles hard edge

Opal is not having so much opti-fun today! Thank you to Brian Crane creator of Pickles. Sponsored by Q-Spex premium lens system, a new way to make eyeglass lenses. … [Read more...]

Optical Crime – Whoopi Goldberg

Whoopi Goldberg Optical Crime

We caught Whoopi Goldberg in the act of an optical crime this week on Good Morning America as she was being interviewed about her latest book - The Sugar Plum Ballerinas. Whoopi's specific optical crime is the way she wears her eyeglasses balanced on the end of her nose! Watching her on TV do this prompted me to do a photo search and there she is … [Read more...]

Do Eye Need to know about Sports Lenses? Part 2

Switch Sports

We think we need to know more about sports lenses but have only talked about sports performance sun lenses so far. Do optical consumers need sports specific lenses? Let’s look at some stats: Team Sports: The top three most popular team sports are basketball (26.3 million), baseball (15.0 million), and outdoor soccer (14.2 … [Read more...]

Opti-fun – Pickles Needs High Definition Vision

Pickles Comic by Brian Crane

Aaaah someone needs to tell Earl of Pickles fame about high definition lenses, then he can enjoy a high definition TV and high definition vision! Maybe Earl should try Augen High Definition Lenses®, with advanced, patented aspheric and double aspheric technology to ensure wide, clear, natural vision for all wearers, regardless of … [Read more...]

Are Those are My Ellen Tracy Eyeglass Frames?

Fashion Optical Display Crystaline Low Riser

I was checking my email today and say to myself "Are those my Ellen Tracy  eyeglass frames?  Yes they are, the exact Ellen Tracy frame by ClearVision Optical that I am currently wearing. One of my favorite eyeglass frames. It is on this display from Fashion Optical Display! Of course I have my computer lenses in this frame (Shamir's Office) so I … [Read more...]

Bravely Investing in Optical Fixtures and Free Form Lens Surfacing

Jervey Lab Free Form Lab

We recently wrote about the importance of optical fixtures and asked what you have to say about this subject and your experiences. Dale David, Optical Manager for Jervey Eye Group with four locations responded as he had worked with Fashion Optical Display a few years ago and they are planning on doing some remodeling again. They have also been busy … [Read more...]

New Survey Reinforces Need to Educate Consumers on Lens Material Options

ppg logo

Eyeglass wearers value advanced technology, but often defer to eyecare professional as shown by a  new national research study sponsored by PPG Industries which reaffirms that, while consumers are interested in a lens that provides a combination of desirable attributes, they are unfamiliar with their choices. Results suggest that patients would … [Read more...]

Focusing on emPower!

emPower cut out chart

This was a very fun assignment for me - reporting on our competition winner from "Win a Pair of emPower! or Free Trip to Vision Expo East 2012".  Brenda is shown receiving her prize - emPower! electronic focusing eyeglasses provided by Pixel Optics. We thought it would be interesting for our readers to hear about the process: 1. Brenda … [Read more...]

Opti-fun – Crankshaft Forgets His Eyeglasses

Crankshaft

No it isn't Crankshaft who forgets his eyeglasses, he is never without them, it is his friend who needs some eyeglasses. Thank you to Tom Batiuk and Chuck Ayers, creators of Crankshaft and to K-Mars Optical for sponsoring our opti-fun of the day. K-Mars Optical has a virtual inventory of frames and Lens packages that saves the Eyecare … [Read more...]

An Optigirl Perspective from Vision Expo East 2012

Frieze Frames Anvi Vision Expo East

We all have our own spin on Vision Expo -  what we are looking for, what we do for a living, what we like etc. As we are optical bloggers with a sales and marketing perspective, plus sponsors we like to see what is new and interesting from as many angles as possible. We will be doing several posts on what we saw and we think our readers will be … [Read more...]

Eye Need to Know – What is MBS?

Augen Trinity Spacia Progressive

We love this little optical trivia Eye Need to Know questions - so what is MBS? Is it a disease, an eyewear line? Most of you probably know.... MBS: Minimum Blank Size:  The smallest lens blank that can be used and still cut out to fit a frame. Eyewear size and patient pupillary distance will both effect the minimum size that can be used. … [Read more...]

Do Eye Need to know about Sports Lenses?

biking shorts

Do optical consumers really need specific sports lenses as well as other specific lenses? If in doubt depending on your own specific sports activity, ask yourself these questions:  If you are a golfer do you wear running shoes when you play golf?  If you are a swimmer do you wear ski goggles to swim in?  If you are a runner do … [Read more...]