The First Eyeball Tattoo

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6 Free Sites to Increase Your Optical Business

This article is for those who have a website or a blog. First I want to tell you I am the most un-techie person you could possible meet- but there are all these great tools to help you grow your business Free Financial Calculators- This this has over 300 different calculators, from saving, business, loan and debt, taxes, debt and … [Read more...]

Eyeglasses and Contact Lenses Consumer Study

Last year, a major research company conducted a consumer survey on eyeglasses and contact lenses and I would like to share some of the more interesting highlights with you and suggestions on the opportunities these finding offer to  optical retailers. There are some new demographic segments that you might like to know about also as these terms … [Read more...]

Are You X-Rated? The Consumer Wants to Know

Have you ever checked out what the consumers say about you and your services? If you haven't I highly recommend you do so. You see, it doesn't make any difference what you think, it's what the consumer thinks. Just Google optical/optometrist/opthalmogist ratings in your city and see what they say. Here is the reviews of my ex-dentist. I wish I … [Read more...]

Eco- Friendly Eyewear Store in Singapore

       Nanyang Optical,  Aims to reduce adverse environmental impacts and advocate corporate social responsibility and awareness. They also have the social commitment to work towards a sustainable environment, thus we decided to embark on converting to “GREEN” eyewear shops by launching eco-friendly eyewear made of recycled … [Read more...]

Techno Eyewear- The Future

We have been publishing all these really cool sunglasses. I have shown this trendy and techno eyewear friends and family and they love them! Why because they are gadget freaks. It used to be that people talked about just fashion and eyewear. Today, you have more market segments available- 'Techie Wear', 'Green Wear' and of course 'Boring Wear' … [Read more...]

Teklite- Eco Friendly Lenses From Frames Direct

These lenses are from Frames Direct- 'The Teklite production process reclaims more than 90% of the plastic left over from the initial injection molding stage of lens making for secondary uses such as automobile and toy manufacturing.' The appeal: The Eco Friendly Consumer which is over 50% of the marketplace today. The reason why I put this … [Read more...]

Solar Paneled Sunwear- Music to Our Eyes

Solar Powered Sun Glasses                             These remind me of old Silhouette Sunglasses from the 80's. Udated version-uou can then plug in your mp3 and phone devices into the glasses to charge them up.    The glasses themselves don’t need power to block the sun’s rays … [Read more...]

Blue Tooth Sunglasses- High Tech and High Fashion

                        Tri-Specs Inc. Unveils High-Tech, High-Performance, High-Fidelity Sunglasses at CES   Blending fashionable designer sunglasses, wireless stereo headphones, and Bluetooth headset functionality TriSpecs Eyewear is the hottest way to connect to mobile phones and music … [Read more...]

Eyeglass Recycling – Greening Your Optical Business

I just took 20 pair of old glasses to a Lions Club drop off center- It was sad to see them go. I loved many of them, but as much of an eyewear fashionista that I am- 20 pair could go to people much more needier than I. I did keep some old vintage styles, which someday I will publish, as they are fun and unusual. Many of you and your patients … [Read more...]

CAN YOU HAVE TOO MANY PAIRS OF EYEGLASSES?

Funny? Or sad comment on consumers attitude to eyeglasses?

The answer is "Of course not!" But look at this, what does it say to you? Those of us in the industry have many pairs of eyeglasses and usually wear our favorites over and over again but isn’t it great to have a pair handy in every room, car, next to the computer etc., etc.? I even have a favorite pair just for cooking and they stay … [Read more...]

Lighting Made with Recycled Optical Materials

You have the Lions Club box, but still there is a lot of waste thrown away from old lenses, broken eyeglasses and demo lenses. Even through plastic is recyclable, you don't know if it is a #1,2,3,4,5,6 to know if your waste management will take it. Believe it or not old frames and lenses can be repurposed into a variety of fun and unique … [Read more...]

Techno- Eyewear Hearing Aid Glasses

Could this be another opportunity for those who are hard of hearing? The glasses are great- and certainly trendy enough. I could see these in many situations- at a party- listening in on friends, for your friends who refuse to get a hearing aid (my brother!) I tried to go to the site- Sorry another language- got this from engadget  Check it … [Read more...]

Can YouTube Help You?

Can Google and YouTube Help Retailers Download Profits? Friday November 14, 2008 Eye Boggling Stats 92 Million People Watch an average of 54.8 videos a year 75% of all Americans view at least 1 online video each month Average Viewer spend almost 6 hours per month watching videos. Google released its latest strategy for turning a … [Read more...]

Techno Eyewear- Vibrating Glasses to Keep You Awake

  In looking for opportunities that create some excitement and enhance the Talk Factor in your office, I came across these interesting Glasses that keep you awake! MyDo Bururu from Japan's Vision Optics. Apparently they vibrate as your head starts to nod off, thus hopefully keeping you awake. I can see this for driving, studying and other late … [Read more...]