We just attended The Vision Council’s “Trends in Vision Correction” meeting in New York with a presentation from Vision Stats Guru, Steve Kodey. The data was from Vision Watch which measures consumer trends in the eyecare industry. We have reported on these stats before as they have proven to be an excellent indicator of what is going on in … [Read more...]
Use One New Strategy Plus Common Sense Best Practices As more patients buy eyewear online, eyecare business owners notice decreasing revenue per patient and decreasing capture rate. Opticians notice that patients are looking for eye size markings, and patients are requesting a PD measurement along with their written prescription. Opticians … [Read more...]
We are often asked why someone should blog. After all, there are close to 165 million blogs by some accounts. What could you possibly add to the cacophony of information out there? The answer is, a lot. Let's start with the fact that no one expects you to be the next Hemingway or Faulkner. No one expects you to be the next David Pogue, Ariana … [Read more...]
Dan Feldman wrote about Pinterest several weeks ago and now Pinterest seems to be the hot new topic for Social Media. Meanwhile, while at SECO, when questioned, many of the attendees at some of my classes were already involved in Pinterest. I wish I knew who all they were, I would have followed them! Pinterest has about 3.3 million users, … [Read more...]
Much has been written about setting up a Facebook page. With over 850 million active members, it's been done just a few times... The subject however keeps coming up. As recently as SECO and again at Vision Expo East we heard from many optical shops and optometrists who have yet to set up a Facebook page, or have yet to set them up correctly that we … [Read more...]
A great site Advanced Style serves as a reminder of Senior Style.They did a post Titled Sunglasses Are Better Than A Facelift, with some really Spexy Seniors. I should have named this post The Forgotten Senior Citizens, I think we forget that Senior Citizens are Spexy Too. We made pre-judge the 'senior' citizen who comes in and wants only what … [Read more...]
In 10 years, we will all have or be wearing 3D or 4D eyewear. In 5 years 3D printed eyewear will be commonplace. Today there are 4 startup companies that we know of that are manufacturing Eyewear from 3D printing. 3D Tapestry Eyewear Allows Wearers To Customize Their Glasses Colors Of Birch- A New Concept In 3D Eyewear Make … [Read more...]
We had done previous posts on eyewear vending machines, the new reality is the 'typical' eyewear vending machine is online. The technology is being used today and the question is how can the independent eyecare provider make use of this? Bulk Vision is a technology that allows viewing of virtually any desired glasses, ideal for individual … [Read more...]
Our friends at miVision in Australia wrote a great article on Fighting for Patient Loyalty. I thought it was interesting, that 1.) online eyewear, asking for PD's is not just a USA problem. 2.) Offers several ways to deal with the PD issue. Good article and highly recommend reading. 'It’s easy to understand how an independent optometrist … [Read more...]
One of the things we do is look at eyecare professionals based upon what the consumer will see. One of the people that cropped up is Cathy Wittman OD. Cathy Wittman is an OD in Lubbock, Texas. She is a friend on my personal Facebook, she has a blog and she is on Pinterest and Twitter. Her Website- This is not a sophisticated website, and yes it … [Read more...]
One of my favorite sites is TrendHunter, who tracks consumer trends and new stuff every single day in every conceivable category. Last year 2011 Trend Report was right on target. Here is there annual 2012 Trend Report video. Here is the run down and what it means to eyecare professionals 20.) Digital Eating- ipad menus, interactive … [Read more...]
Hello Colleagues, The Internet, especially Optical related sites, have become a daily part of my receiving information about the Optical business. The challenges, the solutions, the problems, & the successes. I absorb these like a sponge. Some of which I provide to you. As an independent rep on commission only, my Optical Goal … [Read more...]
I would like to share a little story with you first. About 10 years ago, I was a regional manager for an optical frame company. All of a sudden our frames started appearing at a discount on eBay and other online portals. We didn't know where they were coming from, we hadn't sold the people and there was no way we could track. We had started … [Read more...]
The other day, I was speaking with an optometrist office manager about their Facebook page. They weren't getting any LIKES and didn't quite know what to put on their page. She had 'tasked' one of the opticians to go on Facebook everyday and but something up. The page was boring and you can't find it. (Another story) they only used 1 resource for … [Read more...]
February 17 is National Random Acts of Kindness Day or World Kindness Day. This is the day to do nice things for somebody else, whether it is opening the door, driving a senior citizen to the grocery store or in your office offering a little extra. This might be the day you donate old eyeglasses, lenses or even call some of your unemployed patients … [Read more...]
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