As May is UV awareness month we thought it would be good to talk about mirror coatings and as Michael Bellomo of Opticote is the expert on the subject of lens coatings and UV we asked him to be our guest blogger on the topic: Who is wearing mirrors coatings on their sunwear today? by Michael Bellomo It's simple………everyone! Mirrors … [Read more...]
Many years ago I had an appointment at a busy, established eyecare office. As I was showing frames, both buyers were trying on each frame and remarking how it didn't look good on them, and finally one of the buyers said, "I can't buy today, my face is too fat!" True Story ! You may laugh, and say that doesn't ever happen, believe it or not, similar … [Read more...]
If you are reading any type of trend or fashion magazines, you are probably hearing the term, color blocking. So what is it? In simplistic terms designers (furniture to eyewear) add two or more 'blocks' of color' to create a visual appeal. Note the colors are not all matchy- matchy, no patterns or prints. Color Blocking in Eyewear. Clunks … [Read more...]
It seems like every optical blog, forum, and Facebook group has something to say about online sales of eyewear. Whether it’s complaining about the discounted pricing online, or the "Big Boy" manufacturers’ ownership of online direct-to-consumer sites, everyone has an opinion about how bad this new medium is for optical product sales in our … [Read more...]
How do you know where you are going, if you don’t know where you’ve been? As I get the opportunity to talk to a number of eyecare practices, it amazes me how many have no concept of who, what, when, where, how, or why is going on with their websites. This goes from single store practices to multi-store chains. Do you have good web stats to … [Read more...]
By now you have heard of Warby Parket, Tom's Glasses, Solo Eyewear and the 20 other online companies that have a give back business model. You can like in several forums we know, scream, rant and rave or you can join forces with other companies or organizations to offer your own 'Social Good' Program such as Seeing Eye to Eye with Optometry … [Read more...]
Who can question the power of social media in today's world? Facebook is the most visited website on the internet, exceeding one trillion page views as of last year. There are more Facebook users than there are cars (850 million vs 750 million). Every minute on Facebook, 510,000 comments are posted, 293 statuses are updated, and 136,000 photos … [Read more...]
As most of you are aware, many of the key industry partners have experienced challenges related to the 5010 conversion. Those challenges range from payers unable to accept 5010 transactions to concerns involving the effective processing of 5010 transactions and lastly the distributions of claims status reports. These issues are compounded by … [Read more...]
I'm cheap- I have been reusing frame bags for over 20 years. Why buy when you can get for free! For years- I have saved the frame bags and used them in more ways than I can count. In an ideal world (and it would save you money) You wouldn't return any product. If you have to return product, you would send back in original packaging, the optical … [Read more...]
It has been awhile since we wrote about eye blogging and the reason I am bringing this up- it seems that people are saying blogging is dead. Just to let you know blogging is not dead, in fact most sites have gone to a blog format and you don't even know about it. Why I am bringing this up now, it just came to my attention through our google … [Read more...]
It seems that the subject continually comes up as to eyewear products that are made in the USA. This is our 2nd annual update of Made in USA eyecare products. This may not be as complete as we like, but we keep trying: I would recommend you read wikipedia here to get a Cliff Notes version. ‘The Made in USA mark is a country of origin label … [Read more...]
Several years ago we wrote about Doggles, sunglasses for Dogs and believe it or not, there are optical professionals selling Dog Sunglasses in their office. When this story came across our google alerts, we thought we should remind you Summer is coming up and sunglasses for dogs could be a nice little accessory sale. Optician sells sunglasses … [Read more...]
Going back to our Senior Citizen Post today. Senior Citizens are on Facebook, my mother (82 years) is on Facebook, her friends are on Facebook. Are you parents and grandparents on Facebook? … [Read more...]
2 years of rumors later, Google finally confirms they are working on Project Glass. Here is the demonstration video, of the future of eyewear … [Read more...]
The big fuss these days are tablets and more specifically the iPad. Did you get one of the New Apple iPad's? We've talked to a number of Eye Care Professionals who say they think they need an app. One of the first questions we ask in return is...."to do what?" Here in Denver, and from what I understand across metropolitan areas around the … [Read more...]
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