It is hard to predict which stories our readers will like the best but we do know that animals, celebrities, optical news of the weird and Opti-fun are very popular! Free resources for education and training always get attention and we like that as our goal is to be a useful resource for all things optical! Many of our top hits for 2011 were … [Read more...]
Attention Vision West members! Get ready and register now for Vision West's next Social Media webinar. The Optical Vision Site.com will be attending this webinar as well so we highly recommend it. Easy to Implement Social Media Campaigns to Increase Your Results Now! Date &Time: Thursday November 17th at 8 PM ET/5 PM … [Read more...]
My favorite comic, Brian Crane's Pickles frequently provides us with opti-fun humor. I have been enjoying this series lately as Earl aka Pickles gets his eyeglasses adjusted after a little self-help gone wrong: And thank you to Hilco for sponsoring today's opti-fun, a great resource for not just optical tools and accessories but complete … [Read more...]
Don't miss this week's Optical Vision Site webinar recommendation on September 15, 2 PM EST: 2000 workplace eye injuries requiring medical treatment occur every day, with nearly 37,000 resulting in lost time and a cost of as much as $300 million. In this webinar sponsored by Nanofilm learn: The risk and cost of safety eyewear … [Read more...]
Vision West (the optical buying group) was talking about how excited they were signing up a Medical Credentialing company as one of their vendors. Not to be stupid, I had to of course look up medical credentialing to find out more about it. They signed up CSOA, Credentialing Specialists Of America. After looking into this and realizing how much … [Read more...]
We seem to keep getting emails from people wanting to start an eyeglass business. (About 1 a week) I am sure many of these people will be successful, but we really don't know who to recommend where to get supplies for manufacturing in China, Italy, Taiwan... But we did run across this article on Building a business Repairing Eyeglass … [Read more...]
Going on a trip and want to check out a little more about eyewear history? Here is a partial listing of eyewear museums from around the world. Most museums will have period and vintage eyewear displays Asia China Shanghai Eyeglasses Museum- China Address: No. 533 Baochang Rd., Zhabei … [Read more...]
We have had many requests on how to print our articles. So here it is. At the top of the page is a bookmark. Scroll your mouse over it and it looks like this: See Print, by clicking on that it takes you to the print button. … [Read more...]
One of the things we get asked for the most is Merchandising and Design Tips. Thankfully eyewear vendors are stepping up to give eyecare professionals helpful hints on merchandising and design. The latest to help is A&A Optical who is launching a series of Practice Tactics which will incorporate design from 'layout to scent to signage.' Over … [Read more...]
I think I am the only one of my friends that has not used Groupon. It is interesting to read comments from Eyecare Professionals as they wonder if Groupon is the way to go. Concerns over profitability and not discounting their services seems to be the top issues. On the other side of the coin I bet most eyecare professionals will be using a new … [Read more...]
Last year we asked for your comments about the Optical Vision Site so that we can improve our service to you our readers. You told us that Marketing and Selling Strategies were your favorite categories followed by new products, new eyewear and technology. You wanted to see more on selling strategies and success stories in private optical practice … [Read more...]
I think that eyecare professionals are in a wonderful position. Sight is one of the most valuable senses we humans have and the one sense that most people would not be willing to give up. That said, there are many disadvantaged and financially strapped people in the US and the world who cannot afford the eye exam, but frames and lenses too. When … [Read more...]
One of our top hits is Optician Training, and since we are firm believers in well trained staff, don't forget these 2 sites: The Lens Guru- the only unbiased web based resource on Progressive Lenses (PALS). All sorts of useful information with Lens Mags, fitting heights and more. A definite bookmark for all eyecare professionals. Optician … [Read more...]
One of the perks of being a member of the Optical Women's Association is the annual book selection with the intentions of supporting professional and personal success. This year's book selection is an inspiring and nurturing hardcover volume written by Lisa Hammond and BJ Gallagher. This is our opti-fun choice today as it is a fun read as well as … [Read more...]
This is great news, VisionWeb has added a page to their site which brings all their suppliers and partner promotions together in one place, saving you hours and money! How great is that!! VisionWeb, the premier provider of technology services to the optical industry, announced today the introduction of a new page within the customer portal … [Read more...]
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