We wonder why the optical professional does not promote their services online. In the process of listing our blog on website and blog directories we noticed under the 'Health' category many directories have a separate listing for Dentistry yet there is no separate Listing for Eye Health, Vision, Optometry, Ophthalmology, Opticians. Google … [Read more...]
I'm not a good barterer! Somehow I feel I get shortchanged- but in these times with high unemployment rates, you probably have patients that offer services that you could use in exchange for eye exams- Tasks such as office cleaning, garden or lawn work, receptionist, insurance billing. website, marketing or even filing can be great bartering tools. … [Read more...]
Part 2 - Follow up on Google Analytics Optimizing Your Website On your Dashboard (Home Page) on the Left Sidebar is a category- Traffic Sources. (click it) A whole other world opens up! Top Section - Traffic Sources Overview Shows Your Hits Middle Section- Traffic Sources sent a total of 24,316 Visits Using the Examples shown: 3.90% … [Read more...]
I pulled out this old information I had on Customer Complaints. (Optical patients) This is old information came from TARP Worldwide I would probably say it is still true today, except unhappy customers (optical patients) now go on the internet and tell 1,000's of people. TARP Worldwide is a customer experience agency. For more than 35 years, … [Read more...]
Seiko Eyewear does a great job of providing online optical staff education. The courses they offer are not only free, but ABO approved as well. The optical training courses presented are easily understood and can be used to establish your own internal optical staff training programs. The current Programs offered: Lenses Understanding … [Read more...]
I'm a big believer in Free Stuff- mainly because I'm cheap. I'm tired of my taxes going into making landfills (about $23 Million to open up a new landfill) and tired of paying taxes to pick up illegal dumping. It is also a very eco friendly thing to do. What can you find for your optical office?- Furniture, electronics- merchandise those … [Read more...]
The best way to get your name out to the public and increase the general public awareness of you and your optical office is to send press releases. You can send press releases if you are opening an office, remodeled and office, hired new staff, having an event, sponsoring a little league and even if you brought new products. I got this list … [Read more...]
I recently wrote about a couple of fun events at Vision Expo East organizers suggested we let you know about some freebies. As a lot of us will be traveling on even more of a budget before it is good to take advantage of useful and free offers. There is the free women’s symposium: Women Ask for Directions: Personalities in the Workplace at … [Read more...]
True Confession- I am becoming obessed with free stuff. My friends all roll their eyes at me- but for some reason, I have to go on Craig's list everyday to check out what is free. There are tons of free desks, conference tables, office chairs - one office was giving away 20 desks and chairs! Last week, another office was giving away a … [Read more...]
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