Here are some comments from our readers who are excited to be attending Vision Expo East 2012: Lori from MG Eye Clinic says: "I have been to many Vision Expos, AOA meetings and local MOA meetings. I thrive on new information and VEE has by far the best speakers and is the most beneficial for my business. I like to bring back what's happening … [Read more...]
This article by Nallibe Mehfoud, LDO was originally published by Vision Care Product News and shows a measurement kit provided by Shamir Lens on how to take position of wear measurements . We love optical tools (as you may know from our current FREE Tool competition post) and really like the kit that this article shows how to use so we thought we … [Read more...]
One of the most common questions we get asked is how to get on Google Page 1, without paying a fortune for keywords. The other thing we hear-'we leave that for our IT/Webmaster.' That is all well and good, but in today's times every business owner, writer or blogger should know the theories and strategies behind SEO and or keywords. As an … [Read more...]
Flexible Spending Accounts (FSA's) are a good way for consumers to save on taxes but unlike Health Saving Accounts (HSA's) they cannot be rolled over in the next tax year. The most common type of FSA is used to pay for medical expenses not paid for by insurance; this usually means deductibles, co-payments, and coinsurance for the employee's health … [Read more...]
Attention Vision West members! Get ready and register now for Vision West's next Social Media webinar. The Optical Vision Site.com will be attending this webinar as well so we highly recommend it. Easy to Implement Social Media Campaigns to Increase Your Results Now! Date &Time: Thursday November 17th at 8 PM ET/5 PM … [Read more...]
We are true believers in measuring performance and benchmarking, which is why we really recommend The Edge by GPN, whose program make it easy for you to measure and benchmark vital information to grow and prosper. As an FYI, you can schedule a FREE Demo with the Edge and get $300 off by the end of the year! Schedule here But This FREE webinair … [Read more...]
If you have been reading this blog you know we are big fans of HubSpot: We attend as many of their webinairs (and let you know too), Dan Feldman and VisionWeb are also fans. Here is a listing of what is available for free from their website. (Ok I clean out our To Do list) but this is good stuff. The Science of Social Media Free Guide To Search … [Read more...]
Don't miss this week's Optical Vision Site webinar recommendation on September 15, 2 PM EST: 2000 workplace eye injuries requiring medical treatment occur every day, with nearly 37,000 resulting in lost time and a cost of as much as $300 million. In this webinar sponsored by Nanofilm learn: The risk and cost of safety eyewear … [Read more...]
THE BUSINESS OF EYE CARE FORUM COMING TO A CITY NEAR YOU! The HOYA Free-Form CompanyTM presents a powerful team-building opportunity to eye care professionals and their staff. The Business of Eyecare Forum is a full-day program providing four different practice development seminars by Cleinman Performance Partners. Get your staff motivated to … [Read more...]
Vision West and C&E Vision Partner with Yelp to Host Webinar Assisting Eyecare Providers with Ability to Unlock Free Yelp Tools Webinar Designed to Educate ECPs on the Power of Yelp Vision West, Inc. and C&E Vision Services, Inc., leading national buying groups dedicated to Inspiring Profitable Eye Care Practices™, have teamed … [Read more...]
We constantly get Free Downloads on email marketing, social media and a few more. Just thought we would share them with you. Can you read them all? UGH! What you can do is assign a staff member to study up on one of the subjects and present at a staff meeting. EMail Marketing Email Marketing The guide we are sending you today provides … [Read more...]
We sometimes miss FREE stuff- but VisionWeb, ever on the alert for Cheap And Free sent us this information on FREE CE, from their new blog! 'You have to get your CE credits, right? Why not get them for free? (We love things that are free!) Here's some info on a free course available through 20/20 Magazine. Optical e-Ordering, It's About … [Read more...]
One of the FREE tools we have blogged about in the past is google.com/trends. Just for fun, I plugged in eyewear to see what part of the country that consumers are searching for eyewear online for the year 2011. You can also drill it down by state. For example this is California So what does it mean? It means that if you are in … [Read more...]
As someone who redesigns websites for a living, it is nice once in awhile to brush up on what other professionals are thinking and doing in the same discipline. Just as most of you attend working seminars on best practices for the optical industry. Hubspot, an online marketing company recently held a webinar on website redesign and we wanted to … [Read more...]
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