The Optical Vision Site

Seen And Green Eyewear For St. Pat’s And Earth Day

You can’t just carry 2 or 3 pairs of green eyeglasses. There are so many different shades of green from olive to lime goes differently on each person. In decorating for St. Patricks Day and continuing on, use some green props such as plants (good for the air), tiles and fashion accessories to accent your ‘GO GREEN’ decor. You can keep the green theme throughout April because April 22nd is Earth Day. Put the green into your pockets by enhancing the displays so your patients purchase mulitple pairs.

Ete Green and Blue With Feathers

One of my personal frames from Ete with the feathers, I also have the yellow feathered ETE as well. I cannot wait to get this. The green will pick up the color of my eyes and maybe I won’t have to wear makeup! You will be able to recognize me by the picture, because this is what I will look like at Vision Expo, especially if I find some purple flowers. BTW, you can also purchase the matching bracelet with feathers. Beautiful accessory item, that is a nice little add on sale. Again putting some green into your pocketbook.

For those who think this is a little bright, I like the Tura style B 831 with subtle shades of  olive tortoise and

Tura B 831 in Olive

just enough of a touch of green to introduce color to your patients getting away from boring brown. I do not know why people wear brown, it is not the most flattering color for most people to wear. Sometimes I think everybody’s mother told them to buy brown. My motto is to never wear brown again, especially on my face! Classic retro shape, excellent choice for sunglasses, deep enough for any progressive lenses.

Eyes Of Faith Style 1008

Eyes of Faith, purpose driven eyewear with a cross as part of their decor. In olive, even men can wear this frame.  Style 1008. When you are reviewing their site, check out their new video!

Beautiful Sophia Loren in “Nine” – Beautiful Eyewear

Sophia Loren at premier of "Nine"

I was leafing through Parade magazine on Sunday and was reading about the Oscars. There was a picture of Sophia Loren from the premier of her movie “Nine” next to Sandra Bullock. I was totally struck by Sophia Loren’s enduring  beauty and so happy to see her photographed in a wildly glamorous premier outfit wearing her eyeglasses! So good for the optical industry.  Here she is in her Zyloware (style is SLM 169) with a trendy color tint on the lenses.

There needs to be more frames like this. Many mature ladies have told me that they have trouble finding larger eyeglass frames that are not “old lady” frames. We know that Sophia Loren would never wear an “Old lady” frame!

Attention Optical Lens Companies – Bigger than Big Eyeglasses

I used to work for Signet Armorlite many years ago, something I share with actress Rene Russo! She said in an interview that it was the worst job she ever had but happily I don’t feel that way. I am very happy that my job with Signet Armorlite introduced me to the optical industry.  I remember  soon after joining the company in the mid 80’s we talked about getting rid of some of the bigger diameter molds, 80 mm I think as eyewear sizes were getting smaller and smaller! Maybe we should have kept them based on these bigger than big eyeglasses spotted being worn in Paris during Fashion Week just recently! Attention Optical Lens companies – bigger is the new big! Maybe….

J'adore mes lentilles de gros

Picture: www.style.com

Stoned On Marijuana Eyewear

Irie Eyewear- Eco Friendly Sunglass Company With Cannabis Culture

I bet you clicked with that title! Actually it’s Irie Eyewear out of Tempe, Arizona that offers Cannabis Culture Sunglasses that even comes with a Hemp Bag. Never heard of Irie Eyewear? They are an eco-friendly eyeglass company that promotes eyewear through reefer madness. This is what they say:

‘Formed in 2007, Irie Eyewear was created out of a basic need for quality sunglasses and product surrounding cannabis culture. As a company, it is our goal to embrace millions of like minded souls through our quality product and earth friendly approach. From the humble farmer in Kentucky to the kid on the beach in California, Irie Eyewear strives to keep cannabis culture alive. Irie Eyewear stands to produce as many natural products as possible. From our natural hemp based sunglass pouch, to all of our packaging and advertising printed on recycled paper, we are determined to do our part in protecting the earth we share. The vision is simple, through festivals and concerts we will strive to reach people of all generations and lifestyles celebrating the simplicity of life. From the influential musicians and artists, to activists and people of any creed/color, we will strive to be a part of this community. If you think you would be a great representation of what we are all about and want some free eyeball protection, take the time to check out our line and we just may send you a pair of sunglasses to help spread the word of Irie Eyewear.

First I thought nice  niche marketing concept until I started to read how many people smoke marijuana

Marijuana Pot Leaf Novelty Glasses, gogglesandglasses.com

and googled the whole marijuana thing. Marijuana eyeglasses 7,240,000 hits, and hundreds of Marijuana novelty eyeglasses are available.

• According to the National Survey on Drug Use and Health, in 2007, 14.4 million Americans aged 12 or older used marijuana at least once in the month prior to being surveyed, which is similar to the 2006 rate. About 6,000 people a day in 2007 used marijuana for the first time—2.1 million Americans. Of these, 62.2 percent were under age 18.
• Researchers found that 42% of people surveyed in the U.S. had tried marijuana at least once, and 16% had tried cocaine. About 20% of residents surveyed in the Netherlands, by contrast, reported Full story at Time Magazine (July 2008)

Do I think you should be selling Pot Eyewear? No, but what I think- a few people took a risk in a niche market to promote a cultural sunglass lifestyle. It must be working as they are hiring and have been in business for 3 years.

Sources:

Drug Abuse. gov

Myths and Facts About Marijuana

Fabulous Mercura Sunglass Video Filmed In New York

Mercura Eyewear creates some of the most artistic and extravagant eyewear that I have ever seen. You see them on Rock Stars, Actresses, Models and everyday people. Located in New York, NY, this video was filmed  at Greg Kitchens 28th St. Photo Studio in the Fashion District. You can visit Mercura at www.mercuranyc.com or follow them on Facebook.

MERCURA NYC from JASON LAST on Vimeo.

It’s Easy Being Green With Eyewear Envy

Personally I love green and am awaiting my new Green Ete frame, just in time for Vision Expo and St. Patricks Day!  Getting in the mood for St. Patricks Day, there are plenty of green eyewear choices to be made. Many offices have stayed away from the color green thinking it difficult to sell, where in reality most redheads, blondes can wear green and many dark haired women as well, just as long as it’s the right green against skin tones.

Some of our pics:

OGI Style 2221 in Green and Brown

From OGI- Green and Tan coloration is definitely and Irish Look. The Tan on the frame front accented by the temples are perfect for those who think brown is basic, yet want a little snazzy detail.

ClearVision BCBG Autumn in Olive

From ClearVision BCBG collection in an Olive Green. Olive green can be worn by both men and women, goes with cameo and is perfect coloring for almost anyone. One of my favorite sunglasses is out of this Olive green translucent look and I have had more compliments on these sunglasses.

Classique Eyewear- FYSH style # 3303

From Classique Eyewear in the FYSH collection. I love this lime green with the black highlighting on the top bar. I know women who show wear this frame, it is perfect for those white blond women who have such light eyebrows or really any women who would love to hide or enhance their browline. Nice cosmetic touch on the eyewear.

Milan is Calling Eyewear Fashion Watchers

Tommy Ton's Best Street Shots - Italy

The Fashion Shows are well underway in Milan, the center of the fashion world for many, and soon MIDO will be going on and we will get to see what is new and exciting in the eyewear fashion world.

In the meantime, here is a little Milan street fashion for you  from Style.com Tommy Ton’s Best Street Shots – Italy. Beautiful eyewear shot Tommy! Milan is calling you eyewear fashion watchers.

Bentley Releases Limited Edition Platinum Eyeglasses-$15,000

Bentley Sunglasses For Up to $15,000

Bentley, as in luxury cars has gotten into the eyeglass world. At the Geneva Motor Show, Bentley  introduced their own limited edition sunglasses, in collaboration with eyewear manufacturer Estede. Made with silver palladium, 18 K gold and platinum. Pricing starts at $1,900 (Palladium), $5,500 for the 17 K Gold and $15,000 for the platinum.

Available in 2 sizes with interchangeable lenses and comes in a special box with the owners name ingraved.

So who said Luxury isn’t selling?

Source: www.popsop.com