THE BUSINESS OF EYE CARE FORUM COMING TO A CITY NEAR YOU! The HOYA Free-Form CompanyTM presents a powerful team-building opportunity to eye care professionals and their staff. The Business of Eyecare Forum is a full-day program providing four different practice development seminars by Cleinman Performance Partners. Get your staff motivated to … [Read more...]
African Safari – Life Lessons
August 21, 2011 by 1 Comment
I was lucky enough to go on an African Safari with my husband, Ron where we had the best vacation of our lives! Seeing the wild animals up close was amazing and I can see why eyewear designers are inspired by the colors, textures and sheer beauty of these magnificent creatures. It is impossible to describe the excitement of seeing leopards and … [Read more...]
What To Do If Your Email Gets Hacked
August 18, 2011 by Leave a Comment
In the last 3 weeks, I have 3 friends that have had their email hacked. Not only that the story 'I have been stranded, send money' has been placed on our Facebook. So what do you do, if your email gets hacked? 1.Respond fast- This is not going to go away, and the longer you let it go, the more friends you will lose and the hacker will keep … [Read more...]
Building A Bullet Proof Profit Center
August 9, 2011 by Leave a Comment
You may remember last year we asked for your comments on safety eyewear. Wiley X sponsored that post and due to your comments and with Dr. Sager OD, they have developed a Safety Eyewear Profit Center program that can put some lead into your marketing and sales. Wiley X's goal is to help the ECP to understand the importance of safety eyewear and … [Read more...]
Forensic Optometry- Iris Identification
August 7, 2011 by Leave a Comment
You’ve seen it on your favorite crime show or in an action movie where a character needs to enter a secret room, they walk up to a machine, look inside, and their eye is scanned to permit access. The technology being used is called Iris Identification. But does this type of technology really exist? Is this technology reliable? The answer to … [Read more...]
Thrifty Thursday- Save Your Change
July 27, 2011 by Leave a Comment
I know this doesn't have anything to do with optics, it about saving money. I have a friend who throws away pennies, thinking they are worthless. It about kills me, with so many people that need pennies to live! One of the things I started to do about 10 years ago, was to save change to use as mad money. I also made my boyfriend use it for his … [Read more...]
Eyecare about Independent Contractor Status
July 17, 2011 by Leave a Comment
The unrelenting economic pressure goes on and many optical companies are looking for new ways to reduce the cost of doing business. Reducing labor cost by hiring independent contractors in place of employees is one of the most obvious and often irresistible ways to reduce cost because of the associated cost of payroll taxes, employee benefits, and … [Read more...]
Tax Calendar Reminder
July 4, 2011 by Leave a Comment
Taxes are not our favorite subject and if you are like me, you might forget about them but celebrating July 4th reminded me - "No Taxation without Representation"! So here is some useful upcoming tax calendar info for optical and all businesses from Alert in case you need that little memory jog: July 15: If the monthly deposit rule applies, … [Read more...]
Building a Successful Optical Practice – Benchmarking
June 12, 2011 by Leave a Comment
Last week Cathy and I attended an optical practice meeting hosted by Transitions and Vision West. Several optometrists and opticians attended - the format was a round table dinner discussion, delicious food and good conversation, what a deal! We liked the informal structure with everyone being able to speak and exchange ideas which worked well … [Read more...]
$50 Helpful Comments Winner
June 5, 2011 by Leave a Comment
Thank you to the forty or so people that took the time to make comments about the Optical Vision Site blog. We will be sending out a gift voucher to everyone that made valid comments and $50 to our winner. We said we were looking for great ideas and we really like what Eric Geiger of Styleyes had to say: "I own a retail optical shop in … [Read more...]
Building a Medi-Cal Eyecare Practice Interview
May 30, 2011 by Leave a Comment
FirstSight Vision Services recently opened a freestanding clinic adjacent to North County Health Services in San Marcos, CA. This optometry clinic accepts Medi-Cal serving both children and adults helping to bridge a gap for an under served part of the population. Dr. Lau’s practice is located within this clinic. Most of the offices that employ … [Read more...]
Optical Goods Stores- Inventory Turnover Trends
May 26, 2011 by 1 Comment
The Retail Owners Institute is a fantastic site that any retail owner (including optical stores) can use to manage for FREE their offices. The self help site includes retail calculators, financial management basics, training courses, inventory, profits, cash, store issues, store benchmarks and more. This is a membership program for all the … [Read more...]
B2B ‘Groupon’ For Eyecare Professionals
May 18, 2011 by 1 Comment
I think I am the only one of my friends that has not used Groupon. It is interesting to read comments from Eyecare Professionals as they wonder if Groupon is the way to go. Concerns over profitability and not discounting their services seems to be the top issues. On the other side of the coin I bet most eyecare professionals will be using a new … [Read more...]
$50 for Helpful Comments
May 16, 2011 by 40 Comments
Last year we asked for your comments about the Optical Vision Site so that we can improve our service to you our readers. You told us that Marketing and Selling Strategies were your favorite categories followed by new products, new eyewear and technology. You wanted to see more on selling strategies and success stories in private optical practice … [Read more...]
Employees Make a Business Successful
May 8, 2011 by Leave a Comment
We have all heard the phrase a company is only as good as its employees but often those employees are not giving their best because they are not appreciated or not well trained, any number of reasons. For employees to make a business successful they must be given the opportunity to give their best. A company that does this well is U.S. Vision - … [Read more...]
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