We are very pleased to welcome Valerie Manso as a guest blogger. We have known and worked with Valerie for a long time. She has been in the optical industry for over 20 years, we knew her first at Sola and later worked with her company Manso Management Resources, Inc. She ran our first OWA POWW workshops, it was fabulous. We really appreciate her … [Read more...]
We love FREE STuff, especially free stuff that aids eyecare professional in growing their business. Now Eyecare professionals can now visit the Transitions Marketing Wiz – a new, online marketing tool and guide from Transitions Optical, Inc. – to build an interactive marketing plan for their independent practices. Found … [Read more...]
Register Now! OWA Professional Development WEBINAR Workshop Wednesday, May 2 at 12:00 PM Eastern (11 AM Central, 9 AM Pacific) Search (And Ye Shall Be Found): Increasing Website Visibility with SEO & SEM. Part One of a Live, Two-Part Event with Daniel Feldman of dba Design & Communications and The Visionaries Group. He knows the big role … [Read more...]
As the market has changed, we are changing with it, and that is being reflected in what our readers are reading. One of the things we have done is diversify and we have several new contributors to our blogs. Dan Feldman ( social media), Robert Bell (sales), Nikki DiBacco (profitability) of the The Visionaries Group, Sandra Durant (Billing … [Read more...]
We just attended The Vision Council’s “Trends in Vision Correction” meeting in New York with a presentation from Vision Stats Guru, Steve Kodey. The data was from Vision Watch which measures consumer trends in the eyecare industry. We have reported on these stats before as they have proven to be an excellent indicator of what is going on in … [Read more...]
Use One New Strategy Plus Common Sense Best Practices As more patients buy eyewear online, eyecare business owners notice decreasing revenue per patient and decreasing capture rate. Opticians notice that patients are looking for eye size markings, and patients are requesting a PD measurement along with their written prescription. Opticians … [Read more...]
Yikes, I just had to pay a big tax estimate for 2011 and first quarter 2012. My fault as I did not get tax return info to my tax accountant on time and I should have budgeted ahead so there were no surprises. You would think that as I post these alerts I would be on top of it. I am glad I use Paychex for employee payroll, it helps to make sure that … [Read more...]
I don't know if any of you have asked yahoo anything, but I always find their answers and the comments interesting. This came across our google alerts and thought I would share it. Resolved Question - Can I sue my Optometrist? I haven't worn contacts in two years and so I decided it was time to get them again. I went to get the exam and … [Read more...]
Thank you to Audrey Pavia of Tura Eyewear and The Optical Women's Association for this eyeHow - Increasing Motivation It's hard for self-motivated beings to understand how others are not self-motivated. The truth is self-motivation is clearly a personality trait and based on one's personal life experiences and unique predispositions everyone … [Read more...]
Maybe it is because I don't have an iPad that I find these iPad Eyepad jokes funny! I know someone at US Vision who shares this same sense of humor with me but he will remain nameless. (I did not get this joke from him, it was in one of those forwarded email chains!) However, on a more serious note US Vision has full-time or part-time … [Read more...]
Overcome with information on what you should do first. Take some advice from the VisionWeb's blog, who breaks it down into a simple TO DO List. 'Increasing efficiency and boosting profits are the biggest goals for any business. Have you made an action plan to achieve your goals, or is your eyecare practice expecting everything to just fall … [Read more...]
It's time to circle the wagons and saddle up for VisionWeb's Money Madness Sweepstakes - the Sweepstakes that rewards your practice for placing ophthalmic product orders on VisionWeb! The Sweepstakes runs March 11 – May 5 Enrollment is open NOW! Our Cowboy is back with new ways to win, and the prizes are better than ever. There is over … [Read more...]
None of us like dealing with tax issues let alone paying them but we have to so might as well get on with it! Optical business owners should have already provided employees with their copies of Form W-2 for 2011. Here are some other important dates for the first quarter 2012 Tax Calendar: February 28: The government’s copy of Form 1099 series … [Read more...]
About five years ago, I met this optometrist, Harue Marsden, an associate professor at SCCO (Southern California College of Optometry). The first thing that strikes you about Harue, she carries a huge presence. If you have met Harue, I am sure you will agree, she's smart, eloquent, out-spoken and dynamic and always on the go! One of the things I … [Read more...]
Great infographic on doctors tech trends, who is using what, where and and why. This Easy to read infographic is from Spina Bifida . Interesting information how doctors of all types are embracing the digital age and social media. ++ Click to Enlarge Image ++ Image Source: SpinaBifidaInfo.com … [Read more...]
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