None of us like dealing with tax issues let alone paying them but we have to so might as well get on with it! Optical business owners should have already provided employees with their copies of Form W-2 for 2011. Here are some other important dates for the first quarter 2012 Tax Calendar: February 28: The government’s copy of Form 1099 series … [Read more...]
About five years ago, I met this optometrist, Harue Marsden, an associate professor at SCCO (Southern California College of Optometry). The first thing that strikes you about Harue, she carries a huge presence. If you have met Harue, I am sure you will agree, she's smart, eloquent, out-spoken and dynamic and always on the go! One of the things I … [Read more...]
Great infographic on doctors tech trends, who is using what, where and and why. This Easy to read infographic is from Spina Bifida . Interesting information how doctors of all types are embracing the digital age and social media. ++ Click to Enlarge Image ++ Image Source: SpinaBifidaInfo.com … [Read more...]
It is now 2012, and time to reassess many things in our lives, both personally and professionally. In the optical world, a scary fact still exists, and needs to be addressed: Roughly one half of all optical dispensaries have no inventory or benchmarking tracking systems in place. Think about this for a minute. You invest $20k, $30k, $40k, or … [Read more...]
It is hard to predict which stories our readers will like the best but we do know that animals, celebrities, optical news of the weird and Opti-fun are very popular! Free resources for education and training always get attention and we like that as our goal is to be a useful resource for all things optical! Many of our top hits for 2011 were … [Read more...]
We are advocates of tracking and benchmarking. Getting up on to speed on your numbers will help you compete in 2012 and increase profitability. The advantage of tracking numbers and benchmarking are numerous, as the adage says ' What You Measure Improves'. The EDGE, a leading business management program for Eye Care retailers is offering … [Read more...]
A Coming Together of Visionary Minds There are those who follow the rules and adhere to tradition. There are those who conform to the past and never venture into the unknown. Their results are minimal and predictable. Yet, there are those who are innovators, free spirits and explorers; people who break rules, ignore tradition and create the … [Read more...]
Trendwatching every year does a list of important consumer trends.We have taken them, added consumer eyecare trends and opportunities for eyecare providers going forward into 2012 and beyond. #1.) Red Carpet: In 2012, department stores, airlines, hotels, theme parks, museums, if not entire cities and nations around the world will roll out … [Read more...]
One of the leading eyecare trade magazines (it's a secret) is doing an article on Social Media, Best websites, best Facebook contests, sites and more. They want your nominations. All you have to do is send us your information with a link to theopticalvisionsite@gmail.com. We will pass it on. What they want to know? Does your practice, store … [Read more...]
No matter what your political views or opinions about the new health care insurance laws that have taken effect, it has to be good for the optical industry that nearly 2.5 million more young adults are getting health coverage and some of them vision insurance as well. The Obama administration says the number of young adults going without … [Read more...]
VISIONWEB ANNOUNCES HOLIDAY GIVEAWAY SWEEPSTAKES TO REWARD ECPS FOR EFFICIENT ORDERING IN 2011 Austin, TX – December 7, 2011 – VisionWeb, the premier provider of technology services to the optical industry, announced today their first ever holiday sweepstakes for eyecare providers, The Money Madness Cowboy’s Holiday Giveaway. This marks … [Read more...]
Man Steals Dozens Of Eyeglasses Worth $10k WTAE Pittsburgh Surveillance video from the Eyetique eyeglass store in Shadyside shows a man grabbing several frames from the shelves. The store was packed and employees .. Thieves set their sights on high-end eyewear - The Washington Post … [Read more...]
Since Steve Jobs untimely death in October, it seems he has been on the minds of just about everyone in the business world. His biography by Walker Isaacson was rushed to press right after his death and has been atop bestseller lists every week since. There are some wonderful lessons to be learned from Steve Jobs life and from what he and his staff … [Read more...]
Couple of updates from the OAA (Opticians Association Of America: First they would like you to vote: State Leader of The Year State Website of the Year Secondly, they are redoing their website and would like your input. The survey only takes a few minutes and your input is important on how to make the OAA website more valuable to you. … [Read more...]
Taking advantage of section 179 and the 100% bonus depreciation on new optical equipment before year end makes sound business sense for more reasons than just the savings. Economics teaches that there is a time to buy and a time to save. Savings is more lucrative when rates are high, so stash away your money. Buying makes sense when interest … [Read more...]
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