We love making these announcements! HOYA Signs up with The Optical Vision Site! HOYA Vision Care of the Americas makes and supplies ophthalmic lenses to Eye Care Professionals located within the United States, Canada, and South American countries. Products Offered : Laboratory Services- 17 Dedicated HOYA Labs plus almost every local lab- … [Read more...]
State-of-the-art Polarized Sunglasses with Digital Camera and MP3 Player - a new product from Ectaco's iTRAVL Gadgets line! Super stylish and functional, they have polarized lenses and pack 1GB of built-in memory which allows up to 32 hours of music playback in WMA format and 16 hours in MP3 with an almost endless amount of picture storage … [Read more...]
I gotta get these- maybe this would solve my chocolate cravings! Scientific research has found blue to be the least appetizing color. This is the basis behind these blue shaded sunglasses. Supposedly, the person who wears these shades sees an ugly hue of blue that brings about a negative view of eating in general. Perhaps the blue tint … [Read more...]
I wonder if you can break off one of those dripping things and use as a toothpick? Anna ter Haar seems to seek inspiration from drops quite a bit. These big, black sunglasses look as though they are dripping with thick tar. That’s usually a bag thing, but Haar made it look impossibly chic. She made the black shades for theKlavers van … [Read more...]
It is rainy and cold right now, even in Southern California. I didn't need my sunglasses today or so I thought, the sun came out for a few seconds and the glare off the wet road was blinding. I quickly put my polarized, Costa Del Mar 580 lenses on. You can't find a better polarized lens than these and I was no longer driving blind. This is a good … [Read more...]
Getting help from your vendors can help you with the success of your office. Keeping track of all the various programs, education, events and even trade support can be challenging. We highly recommend you have a form (on the computer) for each vendor you see. We count each rep as a vendor. This form should be discussed with each of your reps … [Read more...]
I don't know how many offices I have asked, how many frames a month do you sell? How many eye exams did you have? The buyer doesn't know. They should know- this is the budget and how you track how many patients have walked out the door without making a purchase. If you sell 100 frames a month at an average of $60.00 a frame, the budget is … [Read more...]
What! You Ask- now in these economic times- people are cutting back, they are not buying.... First- when talking about upgrading, it doesn't mean to put in every high end frame line. It means carrying sunglasses, exclusive product, designer lines, putting in accessories and or carrying a frame line that is just a little bit more expensive than … [Read more...]
I have never heard from any one office that they are happy with their product mix. I have heard, "I'm bored, how can I sell more, The boards all look alike, there is nothing new", nothing is selling- patients are going on the Internet" and more reasons as to why your product is not moving. If you say this about your Inventory and patients are … [Read more...]
One of the reasons I hardly wear make up anymore, is because I can't see to put it on. Even though it's a great excuse not to buy makeup (saving money and the environment) there are times that it is really needed! (in a survey, 64 per cent of directors said that women who wore make-up … [Read more...]
Shirley did this great post on Taking Care of your Health and Doggie Sunglasses. - Started thinking about my friend Stephanie, in a visit to her OD would have bought a pair for her dog. In fact most of the dog owners I know would buy a pair, I would have bought a pair for my neighbors dog. Started thinking- could this be a fun little impulse buy … [Read more...]
In looking for opportunities that create some excitement and enhance the Talk Factor in your office, I came across these interesting Glasses that keep you awake! MyDo Bururu from Japan's Vision Optics. Apparently they vibrate as your head starts to nod off, thus hopefully keeping you awake. I can see this for driving, studying and other late … [Read more...]
I saw these- and all I could think of is 'The Dudes' - the way they put their sunglasses on the forehead, reversed in the back of the head- now they can wear these- they could still have that ' Rapsta Look' A little funky, could be viable, but definitely interactive and fun. Sorry don't know where they came from! … [Read more...]
The end of the year is a great opportunity for eye-wear sales for at least two reasons. The first one is vision insurance as that is usually a calendar year benefit and the second opportunity is that is is gift giving season. Two totally difference opportunities that should be addressed right now as the end of the year is almost upon us. It is a … [Read more...]
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