I ran across this this checklist online- telling patients when they should look for a new doctor. You can modify it to suit your optical patients. What's interesting, is not only have I left a doctor for some of the below reasons, but my friends have left as well. Why do I think this is important? If your patients are not coming back it could be … [Read more...]
Optical Patient Satisfaction Checklist
March 9, 2009 by Leave a Comment
Patient Satisfaction is a Team Effort: It is important that all issues are discussed consistently in order for the team to come together. We have provided you a checklist to review on a weekly or monthly basis. It would be interesting for you to give this to all team members to fill out and then discuss the results in the staff … [Read more...]
What Consumer Reports Don’t Tell Prescription Eyeglass Wearers
February 27, 2009 by Leave a Comment
I think it is very unfortunate that ConsumerReports.org focus so much on price rather than value. The most recent report on prescription eyewear continues to perpetuate the myth that eyeglasses are expensive and consumers should shop for the cheapest pair! I think the report is accurate as far as just the price for a pair of eyeglasses but there … [Read more...]
Optician Training- Contact Lens Hygiene (AOA)
February 22, 2009 by 1 Comment
Contact lenses are among the safest forms of vision correction when patients follow the proper care and wearing instructions provided by their optometrist. However, when patients don't use lenses as directed, the consequences may be dangerous. In fact, Americans could be damaging their eyes by not using proper hygiene in caring for their … [Read more...]
Why Optical Consumers Buy Online
February 14, 2009 by Leave a Comment
After hearing from optical retailers and optical suppliers how much the Internet has effected their business, I thought I would do an article on what motivates the consumer to purchase on line. Should you be offering this services as well? After reviewing many optical websites- very few offer this service. You can set an appointment, find out … [Read more...]
Why Should People Do Optical Business With You?
February 5, 2009 by Leave a Comment
Last week was The Vision Council Executive Summit meeting held in San Diego. We were very fortunate to have a wonderful guest speak, Michael Treacy who has written several books. In this very informative and motivational seminar he spoke about the Discipline of Market Leaders and how to grow at Double Digit consistently, even in times of … [Read more...]
Advantages and Disadvantages of Contact Lenses
February 3, 2009 by Leave a Comment
Contributed by Ann Vogel from allabouteyecare.org Advantages and Disadvantages of Wearing Contact Lenses For those who are considering getting contact lenses to replace their glasses and for those who are not too sure about which is better for them there are some things you should be aware of before you make your decision. It has been … [Read more...]
Consumer Spending Habits- Does This Affect The Optical Market?
January 30, 2009 by Leave a Comment
Good News for Retailers- Competing in this market- Consumers are still buying! By Mike Duff "Just how consumers will respond to the economic downturn is a question retailers and their suppliers are beginning to understand, and evidence continues to accumulate that shoppers will spend money on the purchases that provide comfort and some … [Read more...]
Discounting Private Pay Optical Patients
January 26, 2009 by Leave a Comment
We received this email from an office about Private Pay and Discounts. It's a good question, and thought I would post some published and on the internet responses to the same questions. From the sound of it, it is perfectly OK to discount private pay patients, and many large healthcare organizations are doing so. See the below comments and … [Read more...]
Green Optical Vendors – The Consumer Wants to Know
December 27, 2008 by Leave a Comment
I am an admitted treehugger, but this is not about me- this is about the consumer who wants to know who is green in the eyecare industry and who do they support. Go to Green Girls Global and check out the comments if you don't think it matters. So I thought I would do a post on who's doing what in the Environmental Arena. The following companies … [Read more...]
Recycling another Opportunity- Cell Phones
December 16, 2008 by 1 Comment
In these economical times, I am always looking for opportunities for the ECP to increase income, bring people into your office and provide needed services and best of all - it's good for the environment. One of the ways, you can provide a needed service and make money or even fundraise- is to have your office as a drop off for cell phones, ink … [Read more...]
Who’s Your Competition?
December 10, 2008 by 1 Comment
I was speaking with my mother yesterday about her eyes. She needs a new eye exam and having lost so much money in the stock market is very concerned financially. After some discussion, she decided to go to her OD (who she totally adores) and get her lenses at Costco. I hate to encourage that, but knowing her and her OD, he will give her a break and … [Read more...]
23 Top Green Business Resources
December 6, 2008 by Leave a Comment
Maybe you are into the Green Movement, maybe your neutral and perhaps you think it's a big hype. The reality is, the majority of your patients are concerned about being ecologically friendly and toxin free. Where to start, what to do, how do you get the word out? Businesses who start now with green initiatives will reap the rewards in the future … [Read more...]
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