We caught Whoopi Goldberg in the act of an optical crime this week on Good Morning America as she was being interviewed about her latest book - The Sugar Plum Ballerinas. Whoopi's specific optical crime is the way she wears her eyeglasses balanced on the end of her nose! Watching her on TV do this prompted me to do a photo search and there she is … [Read more...]
Eyeglass wearers value advanced technology, but often defer to eyecare professional as shown by a new national research study sponsored by PPG Industries which reaffirms that, while consumers are interested in a lens that provides a combination of desirable attributes, they are unfamiliar with their choices. Results suggest that patients would … [Read more...]
Optylux is one of our original sponsors and the owner, Helmut Igel is a long time friend. Cathy and he worked together in another lifetime when they were both at Neostyle. We have long admired Helmut’s tenacity, his ability to juggle a beach lifestyle, family and business and always wear a smile. He is smiling more now because his workplace is … [Read more...]
We just attended The Vision Council’s “Trends in Vision Correction” meeting in New York with a presentation from Vision Stats Guru, Steve Kodey. The data was from Vision Watch which measures consumer trends in the eyecare industry. We have reported on these stats before as they have proven to be an excellent indicator of what is going on in … [Read more...]
Some companies get it just right when it comes to customer appreciation and I think Brighton is one of them. I have been a Brighton handbag fan for a long time for several reasons: I don't like changing purses so need a good all round every day bag that I can use with almost any outfit I like good looks, good quality along with … [Read more...]
We saw this report about vision benefits underutilized by the U.S. workforce from a Transitions Optical press release and would like to share highlights from it as we think there is an opportunity and a responsibility for all of us in the eyecare industry to help improve the optical consumers' utilization of vision benefits. I know from my own … [Read more...]
We recently received this email from a consumer: "I am unable to find anyone advertising Free-Form optometry services. Has anyone been trained to deliver this new technology? If, so can you recommend a provider near Gardena, California 90249. Please advise, thanks." We have blogged on this subject before: "Optical Lens Technology is Not Reaching … [Read more...]
Eye injuries are the leading cause of blindness in children in the United States and most injuries occurring in school-aged children are sports-related. These injuries account for an estimated 100,000 physician visits per year at a cost of more than $175 million. Ninety percent of sports-related eye injuries can be avoided with the use of … [Read more...]
They are not alone if they do! I just watched a movie in 3D at an expensive luxury theater, $20 per seat! First of all the 3D glasses were just thrown in a tray from the previous showing, not cleaned, just there for our "convenience". Yuk, I wanted to leave at that point. But my husband dutifully cleaned mine and his, then I struggled to wear them … [Read more...]
No matter what your political views or opinions about the new health care insurance laws that have taken effect, it has to be good for the optical industry that nearly 2.5 million more young adults are getting health coverage and some of them vision insurance as well. The Obama administration says the number of young adults going without … [Read more...]
I recently read The Vision Council's 2011 Vision Watch Fashion vs. Function Eyewear Report and at first I was a little perplexed by its findings until I thought them through. In February of 2011, 10,000 American adult consumers in the U.S. were surveyed to determine whether eyewear users and buyers value the fashion aspect or medical … [Read more...]
A video by Cisco to demonstrate its architectural vision for "Borderless Networks". Company networks are undergoing so-called “de-perimeterization,” as online collaboration with partners, customers, telecommuters, and others outside the physical LAN becomes more and more important to doing business. At the same time, these users are able to … [Read more...]
Millions of Americans are now sharing photos and personal stuff through social media, old embarassing pics from class reunions or high school have a way of coming back to haunt you through Flickr, YouTube, Facebook, MySpace, Twitter and personal blogs. Despite all that sharing there are some things that should never be shared with anyone both … [Read more...]
Reading the results of the latest Consumer Reports survey on shopping for eyeglasses, I was not surprised to see that Costco topped the ratings of eyeglass retailers, which included large chains, independent local optical shops and private doctors offices. Consumer Reports is very price orientated and is a major factor of the overall rating. It was … [Read more...]
Looking for ways to combat the viral campaign of big box eyewear and contact lens online retailing? You might check out this website and category Opticians For Change. which talks about why the consumer should go to a licensed eyecare professional. The site will give you all sorts of helpful tips on dealing with your patients, pricing and online … [Read more...]
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