It might seem a redundant question -Your Optical Patients’ Sunwear – Does it Work For Them? But how many times have you had the situation where an optical patient wants to use their old frame and wants their old lenses tinted to a sunglass shade? Quite a few I bet.
Could you make these into sunglasses please?
This is a good article from Transitions that might help you with talking to optical patients about their sunwear options and why they should buy for specific needs.
Does your sunwear work for you?
by Cathy Rauscher, Global Marketing Manager, Sunwear, Transitions Optical
Many of us understand and appreciate lens options and enhancements that help everyday eyewear further enhance vision. Eyewear should work for you while at work, play and everything in between. Maybe you don’t expect the same from your sunwear, but you should. Some factors to consider while choosing the right sunwear for you:
Environmental conditions such as glare, bright sunlight, changing light and shade can all combine to negatively impact visual performance. Conversely there are many sun lens features that can help to improve vision. Lens color, light filtration and polarization can all work together to enhance visual performance during visually-demanding situations.
* Color – In various lighting conditions, certain colors can enhance vision. However, these same colors can interfere with vision when lighting conditions change. One of the most important aspects of color is the selection of appropriate lens colors for the desired functional aspect. In other words, picking the right color for the task and conditions.
* Light Filtration: Ordinary sunwear is optimized to a specific light level – which means in certain situations some sunglasses can seem too dark, while in other situations sunglasses are not dark enough. Transitions® SOLFXTM sunwear solves this problem by changing and optimizing their degree of darkness and color with the sun.
* Polarization: Many sunglasses now include polarization, which helps to block excess light and further eliminates blinding glare. Polarized lenses are ideal for situations where glare is caused by light being reflected off flat surfaces, such as glass, concrete water, ice or snow. A careful evaluation of how the wearer uses their eyes, and the lighting conditions they may encounter during a particular activity should indicate the need for a lens that incorporates polarization.
Enhanced Performance
The sunglass market is driven by increasing awareness of useful benefits (i.e. eye protection and enhanced vision) and the trendy appeal of these accessories. Understanding these drivers, we have identified three key segments where we feel sunwear can immediately create impact through advanced technology and enhanced performance: sports, specialty and style
Sports: Professional athletes and weekend warriors alike are passionate about the games they play. Outfit players with the most advanced sun lens technology to boost their skills for the competitive advantage they desire.
Specialty: While always important, there are some situations – like driving -where vision is absolutely critical. These unique visual needs require uniquely designed products that provide enhanced vision and even safety.
Style: There’s no question that sunglasses can be an expression of personal style. For many people, sunwear is as much a part of their personal look as clothing, demeanor, or even hair styles. Combining advanced technology with leading brands creates cutting-edge fashion.
Recommending sunwear products that use advanced lens technologies not only helps to enhance the visual performance of your patients – it also ultimately benefits your bottom line.
Visit us at www.TransitionSOLFX.com to learn more and sign up to Be In The Know about the latest sunwear technology.
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