We recently posted about the Today Show’s feature on sunglasses and the need to let optical consumers know the differences between low priced sunglasses and high priced sunglasses – Polarized Sunglasses – Don’t Be Cheap. We think that The Eyecessorize Blog has a great response to this and other reports as well. This is the official blog for The Vision Council & Eyecessorize – the eyewear lifestyle resource. It is a good go to place for the optical retailer for helpful information and news.
Here is an excerpt from the Sunglass post called “The difference between $5 and $500 sunglasses?”
It’s all in the “look” and feel.
We’re throwing “look” into quotations because we’re not only talking about the style and brand type of look, but also the clarity that you’ll see when looking through a pair of shades.
We’d like to help clarify some recent news reports on the differences between low-cost and the more expensive brands of sunglasses.
To start: It’s no secret that people consider sunglasses as much a part of their wardrobe as they do shoes, jeans, jackets and purses. As a rule of thumb, we tell folks that non-prescription sunglasses bought in a traditional retail channel like a drug store or gas station or sunglasses shop will provide your eyes with the protection they need from the sun, no matter the cost. Five bucks or $500, you’re better off wearing a pair of sunglasses than no pair at all. And most people seem to know that, judging by the number of Americans who wear sunglasses: Two in three U.S. citizens, or 196 million of us.
Now, on the topic of protection from ultraviolet rays: It can be confusing……….
For more of this article go to the Eyecessorize Blog
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Great info, thanks!