Irie Eyewear- Eco Friendly Sunglass Company With Cannabis Culture
I bet you clicked with that title! Actually it’s Irie Eyewear out of Tempe, Arizona that offers Cannabis Culture Sunglasses that even comes with a Hemp Bag. Never heard of Irie Eyewear? They are an eco-friendly eyeglass company that promotes eyewear through reefer madness. This is what they say:
‘Formed in 2007, Irie Eyewear was created out of a basic need for quality sunglasses and product surrounding cannabis culture. As a company, it is our goal to embrace millions of like minded souls through our quality product and earth friendly approach. From the humble farmer in Kentucky to the kid on the beach in California, Irie Eyewear strives to keep cannabis culture alive. Irie Eyewear stands to produce as many natural products as possible. From our natural hemp based sunglass pouch, to all of our packaging and advertising printed on recycled paper, we are determined to do our part in protecting the earth we share. The vision is simple, through festivals and concerts we will strive to reach people of all generations and lifestyles celebrating the simplicity of life. From the influential musicians and artists, to activists and people of any creed/color, we will strive to be a part of this community. If you think you would be a great representation of what we are all about and want some free eyeball protection, take the time to check out our line and we just may send you a pair of sunglasses to help spread the word of Irie Eyewear.
First I thought nice niche marketing concept until I started to read how many people smoke marijuana
Marijuana Pot Leaf Novelty Glasses, gogglesandglasses.com
and googled the whole marijuana thing. Marijuana eyeglasses 7,240,000 hits, and hundreds of Marijuana novelty eyeglasses are available.
- According to the National Survey on Drug Use and Health, in 2007, 14.4 million Americans aged 12 or older used marijuana at least once in the month prior to being surveyed, which is similar to the 2006 rate. About 6,000 people a day in 2007 used marijuana for the first time—2.1 million Americans. Of these, 62.2 percent were under age 18.
- Researchers found that 42% of people surveyed in the U.S. had tried marijuana at least once, and 16% had tried cocaine. About 20% of residents surveyed in the Netherlands, by contrast, reported Full story at Time Magazine (July 2008)
Do I think you should be selling Pot Eyewear? No, but what I think- a few people took a risk in a niche market to promote a cultural sunglass lifestyle. It must be working as they are hiring and have been in business for 3 years.
Sources:
Myths and Facts About Marijuana
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