The Optical Vision Site

Duality Eyewear and Essential Sun Protection

This is new product that Cathy and I think is interesting, maybe because we fall right in the target market and I often find myself in the car with all my sunglasses left in the house! Also, living in southern California we are well aware of the need for sun protection. But I have always shunned this type of product before as I thought they were ugly and just for “older people” but this one has changed my attitude! The product is Duality matching sunwear for memory metal frames from Jonathan Paul Eyewear. Duality consists of  memory metal optical frames with a matching pair of Fitovers Eyewear™ product. The Fitovers Eyewear™ product snaps perfectly into place giving the wearer the appearance of wearing a pair of designer sunglasses.

With value being a key component in today’s economy, Duality Eyewear has made it simple for the optical specialist to offer  patients essential eyewear (a pair of prescription glasses as well as sun protection). It is estimated that 90-95% of patients that purchase prescription eyewear leave without adequate sun wear protection.This is an interesting statistic don’t you think, this is the statistic that instigated my interest in posting on this subject. W e really need to do a better job of ensuring that optical patients are getting the sun protection they need.

The Duality Eyewear target market is men and women aged 45-75. The memory metal optical frames are progressive friendly and are ideal for driving, and any other outdoor  activity like the biker shown here!

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