We love to report good deeds from our Optical Industry friends and sponsors. We are very interested in Bess the Book Bus. Transitions Optical, Inc. and several industry partners teamed up with Tampa native Jennifer Frances and her mobile literacy program, “Bess the Book Bus,” to provide free eye screenings to nearly 350 students at West Shore Elementary in Tampa, Fla. the week of Sept. 21-25.
Representatives from Transitions and Prevent Blindness Florida conducted the initial screenings. Ninety-four of the students failed the screenings and were given comprehensive examinations through the VSP Mobile Eyes® clinic, staffed by local InnoVision eyecare professionals and VSP® representatives. This is a slightly higher incidence of vision problems than the frequently quoted national statistic stating that “one in four children have an undiagnosed vision problem that can interfere with their ability to learn.”
CBS’ The Early Show also visited during the screenings to film a follow-up segment, which aired last week, to the May “Early’s Angels” piece that honored Frances’ efforts and announced Transitions Optical’s partnership with Bess the Book Bus.
On Oct. 9, Transitions representatives returned to West Shore Elementary to fit students needing new glasses with a pair of Transitions® lenses, helping them see and perform better in the classroom and their everyday lives.
Transitions will be expanding on its partnership with “Bess the Book Bus” by joining Frances during her 2010 multi-city tour to help educate children and families throughout the country about eye health and its impact on reading and learning.
Founded solely by Frances in 2004, “Bess the Book Bus” began visiting schools, shelters and after-school programs in the Tampa area to distribute children’s books and do readings for underprivileged children. Since then, Frances’ efforts have expanded, serving more than 200 children and adults in need each week to promote literacy. For more information about the program, visit www.bessthebookbus.org.
Similar Posts:
- Transitions Optical, Santinelli and VSP Provide Mobile Eyecare
- The Global Importance Of World Sight Day- Oct.14
- Ophthalmologists, Optometrists, Opticians Giving Vision Services To Needy
- Giving Back – Walman Optical
- TO DO: Prepare For World Sight Day Challenge
Recent Comments