Zenni Optical And The Eyecare Professional

Can $8.00 frame and lens packages be quality? This subject came up with 2 of our sponsor labs, who had both ordered from Zenni to test the quality of the lens. Both said the exact same thing- the Rx was right on, the frames were low quality, and if they were a consumer and didn’t know any better, they would probably order from Zenni. To find out more about online retailers - Check out our article about Online Eyeglass Retailer Reviews

Everyday, we get google alerts and Zenni Optical comes up consistently. The below are only a few Zenni Optical updates we get everyday. When I say a few, we get at least 30 alerts per day by blogs touting Zenni and other online discount prescription eyewear.


  • Wonderful Blog: $ 8 Rx eyeglasses By lavanya-How You Can Start Spending Smart and make smart purchasing decision whenever you need to buy eyeglasses. While I was looking for his glasses sometimes recurring question in the heart, do you wear prescription glasses? Wonderful Blog – http://www.kameleonsoftware.com/

So what do you do about it? The First- Never assume your patients are not shopping online. They are. Assume the worst and you will be prepared for the future. Second- Discuss with your staff on ways to overcome and develop a ‘value’ and customer service- engagement program.  Third: Read this great article from Eyecare Professional Magazine on ‘The Truth about Online Discounts’. Fourth- Make a plan now to keep those patients coming in and develop into long term loyal- referring patients and customers.-




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