http://theopticalvisionsite.com/marketing/understanding-our-celebrity-craving-and-celebrity-eyewear-need/ Tue, 07 Feb 2012 16:44:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://theopticalvisionsite.com/marketing/understanding-our-celebrity-craving-and-celebrity-eyewear-need/comment-page-1/#comment-1722 Shirley Mon, 11 Jan 2010 23:48:28 +0000 http://theopticalvisionsite.com/?p=12483#comment-1722 Thanks Bill, we appreciate the reinforcement of the point the post was making and of course, your support. Thanks Bill, we appreciate the reinforcement of the point the post was making and of course, your support.

]]> http://theopticalvisionsite.com/marketing/understanding-our-celebrity-craving-and-celebrity-eyewear-need/comment-page-1/#comment-1720 Bill Gerber Mon, 11 Jan 2010 20:02:50 +0000 http://theopticalvisionsite.com/?p=12483#comment-1720 Great article, thanks! The best way to capitalize on celebrity eyewear exposure is to prominently display interchangeable signage where pages from magazines, newspapers, the internet, can be placed. To keep the imagery fresh, select the most celebrity aware member of your staff and make them in charge; they'll love it. When people see what George, Brad, Lindsay or Angelina (yes I am on a first name basis)are wearing while in your store, they will inevitably ask for, and more often than not, buy it. I remmber receiving a call from someone at the Classical Eye in San Diego the day after we installed sign holders saying that the featured items were selling and more often than not, to middle aged men. Go figure, they too want to look hot! Thanks for all the great articles, tips, advice Shirley and Cathy. You are the best! Great article, thanks!
The best way to capitalize on celebrity eyewear exposure is to prominently display interchangeable signage where pages from magazines, newspapers, the internet, can be placed. To keep the imagery fresh, select the most celebrity aware member of your staff and make them in charge; they’ll love it. When people see what George, Brad, Lindsay or Angelina (yes I am on a first name basis)are wearing while in your store, they will inevitably ask for, and more often than not, buy it. I remmber receiving a call from someone at the Classical Eye in San Diego the day after we installed sign holders saying that the featured items were selling and more often than not, to middle aged men. Go figure, they too want to look hot!
Thanks for all the great articles, tips, advice Shirley and Cathy. You are the best!

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