We have subscribers from all over the world, more than 80 different countries which is why we have the Google Translator feature on our site enabling our blogs to be read in several languages. We like to spread the word in as many languages as possible but especially Spanish as it is such an important one here in California as well as the whole country.
Therefore, we are pleased to see optical companies providing patient information and communications in Spanish. We congratulate Transitions especially. The Hispanic Public Relations Association (HPRA) - the country’s largest organization of ethnic public relations practitioners – has recognized Transitions Optical, Inc. with the 2009 Hispanic Healthcare Campaign of the Year award.
We would like to share Transitions press release for their new Eye Care Communication Guide:
New Resource Explains Key Steps of an Eye Appointment in English and Spanish
LAS VEGAS, Oct. 1, 2009 – Eyecare professionals are increasingly seeking effective bilingual communication tools to help them communicate with and provide better care for their Spanish-speaking patients.
The newly released What to Expect: Eye Care Communication Guide from Transitions Optical, Inc. builds on the company’s efforts to provide essential bilingual tools to help eyecare professionals grow their business by meeting the needs of their Spanish-speaking patients.
The guide features a series of cards organized by the common steps of an eye care appointment to help improve interaction between patients and eyecare professionals. English and Spanish versions of basic words and phrases are listed side-by-side on each card so that eyecare professionals and staff can simply point to what they want to say and drag their finger to the Spanish version.
“Eyecare professionals continue to express strong interest in language tools to help them provide the highest possible level of eye care,” said Greg Marko, marketing director, North America, Transitions. “This guide builds on existing tools from Transitions intended to help eyecare professionals provide an excellent patient experience for their Spanish-speaking patients by facilitating effective communication in both languages – from the moment they walk through the door, to when they leave with their eyewear in hand.”
The Eye Care Communication Guide complements the previously released Eye Exam Guide, which details common eye tests and equipment. While the Eye Exam Guide is meant to be kept in the eye doctor’s office, the Eye Care Communication Guide is designed to be available in appropriate areas of the optical practice. For instance, the Pathfinder card can be used at the front desk to provide patients an overview when they arrive, while the Lens and Frame Selection card can be kept in the dispensing area.
The Eye Care Guide includes the following cards:
• Pathfinder – provides an illustrated description of the different areas a patient visits during a typical appointment.
• Reception – details common phrases used during sign in and when filling out paperwork.
• Check Out – highlights basic terminology used while discussing payment and scheduling the next visit.
• Lens and Frame Selection – six-panel card includes phrases used to help choose the optimal lenses and frames based on the eye doctor’s recommendation and patient lifestyle. Plus, a complete description of premium lens options, materials and frames is included.
• Pick Up – lists key phrases to make sure patients see well through their lenses and includes a reading card.
• Pronunciation – provides a Spanish phonetic guide for common phrases, such as basic greetings and thank you expressions, to help eyecare professionals better pronounce basic words and phrases.
Although developed with Spanish-speaking patients in mind, eyecare professionals may also find the Eye Care Communication Guide helpful in explaining the eye care experience to all patients. Eyecare professionals can request the What to Expect: Eye Care Communication Guide and other tools to help meet patient needs by calling Transitions Optical Customer Service at 800-848-1506, ext. 7448. Additional information and resources are also available in the Multicultural Programs section on Transitions.com.
Similar Posts:
- Optical Marketing- Hispanic Eyecare
- A Little Extra Plastic for Premium Eyeglass Lenses
- The 7 P’s Of Marketing For Eyecare Professionals
- Top 14 Ways to Increase Business by Word of Mouth
- Shamelessly Plugging Your Business
Recent Comments