I was recently in the U.K. visiting family and remembering why I left the U.K. for Southern California all those years ago, the incessant rain! While I was there I read an interesting article in the U.K. Times Magazine about how British fathers have changed. It got me to thinking about how the changing role of fathers affects everything else and of course the optical industry.
We still think of the mother being the most important decision maker for the family especially about health related products and services such as eyecare, eyewear and eye exams.
As the article points out “Men are so much more involved than ever before. Modern dads are different. The modern father’s life includes more time with his children than previous generations. There has been a widening of the definition of masculinity to encompass nurturing – if you ask fathers what they value about what they do, they still rate being the breadwinner, but caring for the children will be very highly scored.”
Understanding that modern fathers are more involved with the health care of their children including eyecare is important. It is also an opportunity as far as marketing optical services to this growing category.
Great Eyeglasses Elvis!
This picture of Elvis Presley, wearing a wonderful pair of double bridge eyeglasses, and daughter Lisa Marie was in the original article. Best Image Optical and Tura’s Goldfinch Collection are good sources for Men’s Vintage eyewear 50′s and 60′s era if you are interested in marketing to men and differentiating yourself from the everyday male look.
Source: Fatherhood Institute and The Times Magazine (U.K.)
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