Both Shirley and I try to take advantage of everything we can Free from Google. We use email, Docs, Calendar, Analytics, Feedburner (subscription) and more. One of the most useful tools an eyecare professional can use is Google Maps, especially since so many mobile and desktop users are turning to Google Maps to find local and other business.
Duct Tape Marketing has simplified the process of optimizing your web pages for local search which has become an extremely important part of the local marketing mix. From Duct Tape Marketing:
‘The above video explains a bit of tweak that suggest can make your Google Maps profile even more local search term friendly.
As shown in the video above, once you claim your Google Maps Profile (Go to the Google Local Business Center) you have the freedom to do lots of customization, including customizing the very important “category” listings, which Google relies very heavily upon to determine when to show your profile. You must choose one category suggested by Google, but are free to add up to four more that can contain city names as part of the category. In my opinion, Las Vegas plumber is a much stronger local category than just plumber.’
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