EyeStar TV – Eyecare Marketing For Today and Tomorrow
Written by Cathy on November 30, 2009 – 8:19 pm -
EyeStar TV
I am a firm believer in digital signage for the eyecare office. In the everyday running of the office, sometimes you just don’t have the time to educate, inform, present all of your products and services to your patients. EyeStar TV is the future of eyecare marketing for today and tomorrow. It helps the eyecare professional entertain, educate and present effectively your products and services to not only your patients, but their friends and family as well. (Capture those people waiting for their friends! ) The best part the revenue statistics on digital signage and sales results are incredible.
- Digital Signage have 47.7 per cent effectiveness on brand awareness, increase the average purchase amount by 29.5 percent, create a 31.8 per cent upswing in overall sales volume, generates 32.8 percent growth in repeat buyers and pull in 32.8 per cent more store traffic ( Source: InfoTrends)
- Consumers are more interested in video that focuses on store sales, product information, and special events. Eighty one percent consumers regardless whether they have already experienced in-store video are most interested in seeing video programming for the store they are in including sales and special ( 81%), product information (72%) and special events (68%). If given a choice forty two percent of retail video viewers would prefer to shop that has video display. (Source: The Arbitron Retail Media Study-Volume II).
With those type of statistics, how could you lose? EyeStar TV , our newest sponsor, is an online digital signage solution especially made for the optical professional. They offer over 150 different video options and will also do custom videos that are geared for your office, your patients and your products and eyecare services. The Benefits are numerous: More staff productivity (not having to spend alot of time reviewing product options), no more stacks of brochures, increase in revenue, pre-sells your patients and informs your staff as well, best of all it engages and educates your patients. And- try this on- maybe if you ask your vendors, they might be willing to offset the cost by the use of Co-op Advertising dollars! How great is that!
Still thinking about it? Read the testimonials:
My conclusion: A product such as EyeStar TV, that can assist you in getting, keeping, entertaining and educating patients and potential patients while showcasing your eyecare products and services is a smart investment and has the potential for a huge ROI! You can view some demo videos online as well.
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Tags: Customer Service, Education, Marketing, Optical Vendors, Retail, Trends
Posted in Marketing | 2 Comments »
By SushiKcat on Dec 2, 2009 | Reply
Now this might be something that could help with selling premium lenses. Looks interesting…….
By Cathy on Dec 2, 2009 | Reply
It is interesting- I can see showing both lenses and various brand plus eye health issues. Great marketing!