Hilco Readers Display
The Optical Vision Site readers often make very good comments on some of posts but as we publish three articles a day, the comments tend to get buried. Therefore, we thought it would be good to re-post a few comments that our optical blog readers have made.
Today we are highlighting comments about optical readers and multiple eyewear sales:
1. Robert Rettberg
In your article “eyecare profitability” you stated that “letting them purchase their readers from the drug store”. Have you been in drug store lately? They sell readers, contact lens solutions, cases, cords and all sorts of accessories. Make more sense to have a very nice small display of readers to choose from at $29.95. It is poor retailing to send someone out of your store for something you could easily carry and make a good profit on. Look at all the large and successful chain retailers, the ALL carry readers.
Rons Optical - Eye Candy
2. Jonathan Julian
Everyone is concerned about price! What we opticians must do is sell value! What price is good vision, good vision at night, good vision driving, etc.? What price is comfort with good vision-light weight eyewear, strength? What price is dispenser competence, that professional who knows how to resolve issues and competently adjust eyewear?
It is this competence that puts the value in the price of eyewear. It is the integrity and competency that puts the value in price be it retail at $33.00 or $4500.00 a unit. Perceived value always determines price . . . not always on the first try.
I like what Marsha has to say about assumptions on what people will spend and where!
3. Marsha Humphreys
You are so right! I have a little customer who is 70+ and she comes in every few months to check our our newest sunglasses. Her husband bought her a little rolling suitcase for her eyeglasses when they travel! She has at least 75 pair! Some w/reading, some plano. Price range is at $350 – $1150. In South Dakota no less! Who says we don’t know fashion in South Dakota!
Pictures: Ron’s Optical and Hilco
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