I didn’t know what this was under a few months ago. LOHAS- is the acronym for Lifestyles of Health and Sustainability. This US market segment is an estimated $209 billion marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. LOHAS consumers make purchasing decision based upon their own morals and expect corporate responsibility to the environment.
Eye Bogglers
- 19% of all the adults in the US are considered LOHAS
- 1 in 4 Adult Americans is part of this group nearly 41 million People
A Snapshot of LOHAS market and what they are interested in and the marketplace in billions!
What does that mean to you, the optical professional? I think it’s a huge opportunity to capture some of this market. Just by offering some of the above products and services will help separate you from your competition and online eyewear providers.
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