Your Eye-Care Message via Mobile Marketing

Mobile Marketing- all I can say, it’s the future of marketing

Eye Bogglers

• 4 in 10 people use mobile phones to move money or pay bills
• comScore says that the number of people in the US using their mobile device to access news and information on the Internet more than doubled between January 2008 and January 2009.
• Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35%) did so daily; more than double the size of the audience last year.
• The fastest growing categories accessed via the mobile web are social networking sites or blogs, which grew by 427% between January 08 and January 09; stick trading and financial account sites, which grew by 188%; and  movie information, which grew by 185%.
• Young males are the most avid users of mobile news and information, with half of 18 to 34-year-old males engaging in the activity. The mobile Internet is also quite popular among females in the 18 to 24-year-old demographic, with 40% accessing it at least once in January 09.
• The number of doctors using smart phones has increased to 64%, according to Medical Marketing and Media. This number increased 20% just from 2008 to 2009.
• The response rate of mobile marketing has been proven to be higher than that of other marketing methods. Mobile marketing has a response and effective rate of 15% where as others are only 2-3%.

Given the above statistics- it’s probably about time to look into mobile marketing for your eyecare business.

13 Reasons to Consider Mobile Marketing

1. 80% of cellphones are within reach- therefore message are received within seconds. No computer, TV, phone needed.
2. Saves Money- no postage, printing or air time. A nominal fee per text message is the usual.
3. Distribution- Is global- Delivery is almost always guaranteed.
4. Response Rate= 15% v.s. 2-3% for direct mail.
5. Targeted marketing- customized text messages (even in other languages) toward customer and patients needs.
6. Reachability- No need to worry about reaching your audience- who doesn’t answer their cell phone?
7. Marketing and Promotions- reach quickly and effectively the right customers with the right message.
8. Tracking- You can actually track downloads, opt-ins and more to find out if it is working
9. Establish Leadership- Still fairly new- make a name for yourself as being at the top of cutting edge technology.
10. Create referrals- Mobile marketing texts can be shared- so it can increase your reach with new customers and patients.
11. Increase Recalls- no more mailings, and phone calls to confirms- send a text and increase your appointments.
12. It’s Eco Friendly! No more ink, paper, fuel wasted!
13. Saves Time- and we all know time is money.

Where to go:

• Text SMS Marketing.com
• Message Media

Resources

• Mobile Marketing Profits
• Mobile Marketing Magazine
• Mobile Marketing Watch
• Top Email Marketing Blogs
• Mobile Marketing Article- Transitions Optical Turns to Mobile to Reach Hispanics

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