The Optical Vision Site

Why Should Eyecare Professionals Use Social Media?

It will be increasingly more important to have a website or blog, for various reasons:

1.) Patient base is utilizing computers and mobile marketing more and more. They are younger and wired in.

2.) The parents of the GenY’s are using social media to keep up with their kids and grandkids.

3.) I have seen a big increase of eyeglass and sunglasses sites showing up on the internet. With people unemployed, one of the easiest way for them to make money working at home is to set up a blog (FREE) sign up for a few affiliates (FREE) registrar a domain name (about $10) and off they go.

Because Social Media is relatively new for business, there is no real hard core data on who is using.  BNET(www.connectiongeneration.com) has come up with some stats on social media users. What is interesting the age group 39+ is the highest users of social media and they are the eyecare professionals target market.

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