To Tweet or Not to Tweet That is The Question
We have been having many conversations with both optical retailers and vendors on whether they should ‘Tweet or not Tweet’. This is one of the best articles I have seen that can help you answer the question.
This interesting post on David Berkowitz’ Marketing Blog- titled Ten Ways to Decide If Your Business Should Tweet can help you answer from an optical perspective as his Uncle Glenn is an optometrist.
……During a late lunch (for me) or an early dinner (for my wife’s grandparents) at Applebee’s in Reading, Pa., I was distracted from figuring out how to eat my riblets when I heard the conversation inevitably turn to Twitter.
It wasn’t the most senior members at the table who were interested in tweeting — thank goodness, as that would have made me fall off my chair faster than an Applebee’s Top Shelf Long Island Iced Tea. Instead, my uncle, an optometrist, had been hearing about Twitter and wondered if he should tweet professionally.
When I answered Uncle Glenn, I brought up a number of factors that he should consider when evaluating the service. I also compared his situation to that of Jeff, my father-in-law, a plastic surgeon in Dallas. Glenn and Jeff have several things in common: small businesses in healthcare targeting older-skewing customers who aren’t particularly tech-savvy. There are key differences though, and those are described below.
Here are ten factors Glenn, Jeff, or anyone else should consider when deciding whether to tweet:
to read the rest click here
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