Iris
Over the last few years the growth of internet marketing, specifically social media and search engine optimization has accelerated. We are continuing to focus on our Optical Facebook presence, utilizing the new format of the Facebook Fan Page. Cathy and I still have our personal Facebook profiles but are now directing most of our “optical” communication through our official Facebook Fan Pages for the Optical Vision Site and Optical Vision Resources. You might come across Iris on Facebook, she is the official keeper of our social media.
The modular format of the Fan Page allows businesses to tailor applications including video, images and testimonies to the business, creating a community of followers. For us Facebook is a key tool that we use to communicate with our target market(s), promote our Optical blogs and drive traffic back to our sites.
So what are the benefits of Facebook to a business:
1. Providing a portal to communicate with your target market(s), plus more focused communications with segments or individuals; Facebook can help segment your target market(s) based on demographics.
2. Back linking web addresses and including the name of the business in the Fan Page name has huge benefits for search engine optimization – we all know how important it is to get on the first results page of a Google search!
3. Facebook, like Google is being used for searching out business locations and information. It has become the preferred “word of mouth” tool for millions of people.
4. Facebook provides free ‘insights’ into the performance of your Fan Page, including demographics and interactions. These allow you to manage and monitor what your target market wants in ‘real time‘, what they like and dislike, to ensure you are using your resources to their optimum.
5. Finally and probably most importantly it is all free and pages are accessible without needing to log into Facebook, or even have a Facebook account. What it will cost you though is time.
So the question is… to Facebook or not to Facebook…
Social media platforms have facilitated the consumers’ desire for two-way communication with their favorite brands; social media has given the consumer a voice and this adds value to the consumer. However, the growth of citizen reporters, consumer generated content and the increasing trend of two way communications between businesses and their customers equates to a power shift and a lack of control. This lack of control means risk! However, is the risk of not having a presence putting you at greater risk of being left behind!
Please “like” i.e. become a fan of The Optical Vision Site and Optical Vision Resources Facebook Pages. Resources for help with your Facebook included Transitions, All About Vision, Duct Tape Marketing
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