The Optical Vision Site

Optical Consumers Exposed to More and More Media

The last day of The Vision Council Winter meeting was just as informative as the others, having the opportunity to tap into all that optical brain power! You can see some in the picture below Peter Friedfeld of ClearVision Optical, Steve Horowitz of REM, Marge Axelrad and Marc Ferrara from Jobson. These were just a few of the optical brains sharing ideas and discussing ways of marketing and improving the way we work with the optical consumer.

Optical Brain Power - Peter Friedfeld, Steve Horowitz, Marge Axelrad, Marc Ferrara

One of the most eye boggling subjects for me is the additive effect of more and more media and how we need to adapt the way we reach the optical customer.

One of the speakers, Ruth P. Stevens of EMarketing Strategy, showed a very interesting slide about how new media is additive, it does not just replace old media but adds to it. This means that our customers are exposed to many more hours and the prediction is at least 100 hours a week by the average consumer within the next few years.

More media - 100 hours!

We have to embrace this fact and find ways of engaging our customers through the channels that they are  spending time with. But it does not take away from the importance of face to face contact and essentials of good eye care and eyewear, it is more about how we have to adapt our communications.

This was a much  talked about  subject  during the course of the event and we will be making this a major subject of discussion during 2010. Your thoughts and ideas are very welcome!

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