One of the people we follow on Twitter is Bright Eyes Family Vision Care in Tampa, Florida. Nathan Bonilla-Warford OD is on it with his website, social media and customer services. He blogs, he Tweets, he Facebooks, he FourSquares, he YouTubes and is really using the power of the Internet for new customers as well as customer satisfaction.
First his website is actually a blog. The platform he uses is WordPress (Free) which means he can update on a daily basis, keep his readers and followers informed on eye health, news and his marketing i.e. Foursquare.
What we like:
- The site loads very fast
- The Site is not too busy, where there is so much information on the page you can get lost.
- Love the picture of Bright Eyes Office on the home page
- Love the Follow Us on Facebook and Twitter on the home page and really love the Readers on the bottom of the right sidebar.
Top Bar Tabs
Home and About Us- Very simple and fast to read
- In The News- Validates and lets the consumer know these guys are legitimate
- Orthok and Vision Therapy- News and eye health
- Patient Spotlight- more testimonials.
- Reviews- More YELP Testimonials, so important today.
Categories (Right Sidebar with drop down menu)
- Interesting news and not only talk about product, but also about saving money, INFANTSee, patient education, preventative health, social media, sunglasses, contact lenses and tons of helpful information for patients and consumers.
Take a few minutes and run through his website/blog and he might kill me on this one, email him if you have any questions, I am sure he is more than willing to help eyecare professionals come into the world of social media and we think he has done an excellent job at it!
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Dr. Nate, as I’ve come to know him as, is not only tech & social media savvy, he’s down to earth and fun to engage with on twitter.
We like him too!
Hey, thanks guys for the review and the breakdown of the blog! I’m glad that you like it. Trying to balance simple and useful is what it is all about.
-Dr. Nate
We love your blog!
Dr. Nate is wonderful! He’s the first optometrist whose blog I followed. I’ve learned a ton from him, and he’s been very generous with his time – letting me interview him, and answering a bunch of emails from me whenever I’ve run into questions.