One of the things we do is look at eyecare professionals based upon what the consumer will see. One of the people that cropped up is Cathy Wittman OD. Cathy Wittman is an OD in Lubbock, Texas. She is a friend on my personal Facebook, she has a blog and she is on Pinterest and Twitter.
Her Website- This is not a sophisticated website, and yes it could be better, but it does have interesting information, her Twitter and Pinterest are linked on the site.
CapRock Eyedoc blog- Again, a simple blog, should be updated more often, but writing is time consuming.
Her Twitter- Is great, she thanks people for ReTweeting, consistently tweets, with things that interest her, some quotes and local news. I like the personal touch she adds in with a local flavor.
Pinterest- which is what really go my attention. The biggest advantage of Pinterest is it doesn’t take much time to do. No need to write, just rePin. The biggest disadvantage, it is addicting. If you are looking to build a personal relationship, Pinterest is a great way. She has all the optical product news, eye health, low vision and vision therapy information along with her personal.
Bottom line, Cathy Wittman is using several social media tools to help grow her business. As a consumer, I found it interesting and now am following her on Pinterest. If I lived in Lubbock, Texas or anywhere close, I would definitely call and set an appointment.
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She is also an incredible and caring doctor! I think if I ever move out of the Lubbock area, I’m going to travel back here once a year for my eye exams just so I can see Dr. Wittman! She’s that good.
What a great example of someone using social media to reinforce personal connections. The line on her blog “Gradient tint is the mullet of the optical industry (and you can quote me on that).” made me laugh out loud.