Foursquare is one of the newest and fast growing social media networks out there. The purpose of Foursquare is to connect people with businesses in their area. Users “check-in” with local businesses they frequent and can share their location with friends on Facebook and with other Foursquare users. Visitors can leave tips about the venue such as favorite dishes at a restaurant or a great review about an eye doctor. Users also get points for frequent check-ins. The goal is for the user to collect more points than their friends for the week. This means that people are checking-in everywhere they go.
Many businesses are getting on board with Foursquare and offering incentives for frequent check-ins at their location. When a Foursquare user checks-in to a location more times than any other user they are awarded the title of Mayor of that location. On May 17, 2010 Starbucks announced, nationwide, that Foursquare Mayors get $1 off on Frappucinnos. Not everyone drinks Frappucinnos, but Foursquare check-ins at Starbucks are about to go crazy. This will provide Starbucks with a hefty amount of free advertising.
For an optical practice Foursquare is a new and exciting way to get your name out there. Foursquare has a medical category specifically for businesses such as doctors, optometrists, ophthalmologists, dentists and emergency care. Promoting an eye care business on Foursquare can make a practice stand out as socially and technologically advanced. Offering a small incentive for check-ins will help to increase the number of people who learn about your business via Foursquare. Offering an incentive that is specific to the Mayor will help to foster a sense of competition and users will soon be stopping by for eye drops, cleaner and frame adjustments. Once they are in the office it will be easier to sell them those new sunglasses or schedule another appointment.
So the question is…Do you Foursquare?
Article submitted by Crystal Blaker, founder of CB Consultations
CB Consultations
(314)749-1939
CrystalBlaker@gmail.com
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The timing of this post is great! We just made our first sale on Saturday from the official Foursquare offer. What is great is that if people venue venues from surrounding businesses, a button pops up for them to check out our offer.
If you are interested, check out our Foursquare Venue page:
http://foursquare.com/venue/313571
-Nate
Thanks Nate, we can always count on you to be fully updated with the latest trends! Congrats on your first sale!