You finally set up your optical website or blog and now the biggest issue is how to attract your patients to your website. In my opinion, this is the hardest thing to do. The best eye-care websites will engage and turn a visitor into a customer or patient.
The Goals
- Motivate visitors and patients to spend time reviewing your eye care products and services.
- Motivate visitors and patients to keep clicking through all your offerings
- Inspire visitors and patients to return, bookmark and inquire
- Encourage your visitors and patients to pass your site on to others.
- Stimulate visitors and patients to call, book an appointment or make a purchase.
13 Keys To Successful Eye-Care Sites
- KISS Factor- Simple and Easy to Use – your text should be short and quick and 6-8th grade level.
- Be Different- don’t be afraid of out of the box graphics and style.
- Needs to be fast – especially if you have a lot of graphics- nobody wants to wait for a picture to upload. Remember you need exciting, eye-catching graphic to grab the attention of your audience.
- Give your story quickly on the first page (Home) – nobody reads anymore.
- Put your Contact information, including hours, address and phone number on first page, make it easy to find. There is nothing worst than the hunt for a phone number or location.
- Update, Update consistently – and visit your site to review every week. If you don’t have the time to update, consider adding a RSS Feed to your site, with eye health updates
- Link, Link and Link to resources, your friends, sites you like. Links build referrals. Ask your friends to link back to you as well. Make sure all your links work.
- Put a Bookmark on your site- You want your visitors and patients to bookmark your page (See AddThis for free bookmarking widgets)
- Put a Translator on your site , especially if your office is located in a diverse neighborhood.
- Testimonials- Use testimonials as much as you can- they give you credibility
- Put your privacy, HIPPA pages on line- gives a professional edge.
- Put your website on every piece of literature, office door, and submit press releases to announce your site.
- Learn from the Pros- Visit the Top 100 Retail Sites for 2009 (For the full list click here) See What they do and learn.
Similar Posts:
- The Importance Of Links On Your Website-Blog
- Bookmarking For Efficiency, Reference and Sharing
- The Value Of Links- I Link It
- Do’s and Don’ts of Web-site Building
- FREE Stuff- Grade And Rate Your Website/Blog
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