1 in 5 Will Use Cell Phone to Shop: Opportunities Eye-Bound For Eyecare Retailers

Mobile Marketing For Eyecare

We have blogged before on mobile marketing for the eyecare professional, therefore when I read the article from the New York Times that one in five will use cell phones to shop- just had to pass it on. As much as a challenge it might be, one in five is a pretty heavy statistic and offers a huge opportunity for optical offices. This is definitely not going to go away and is an important eyecare trend.

A Deloitte’s annual survey says:

• 1 in 5 shoppers intent to use their cellphone to shop.
• 45 percent will use their phone to research prices
• 32 percent will use it to find coupons or read reviews
• 25 percent will purchase from their phones.

Therefore, online retailers are revamping their mobile websites -most of the sites are not customized for a mobile’s tiny screen. Meanwhile, offline retailers are sending users electronic coupons.

• Using ShopSavvy iPhone’s free app you can quickly scan of the bar code on any product and know who is the cheapest retailer. or Try CouponSherpa another iPhone App, that is free to merchants.
• Other useful mobile apps and sites to compare prices are RedLaser, TheFind, ShopSyle and PriceGrabber.com
• At MyCoupons.com you can get exclusive savings.
• EBay’s iPhone app sends people notifications if they are outbid in an auction and lets people check out with just a few clicks if they have a PayPal account
• Innovative applications like Yowza use the GPS location information in cellphones to send shoppers coupons for stores withing walking distance of where they’re standing

Read the Full Story at The New York Times

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